Ihab continued his studies, achieving a Master’s degree in theatrical and cinema costume, with a second Master’s in traditional and digital art design. Backed with such impressive scholastic achievements, he developed a unique Avant-Garde brand. It’s been thriving for over 12 years, but still, he wanted more. Ihab also holds a PhD in fashion psychology.
Continue readingDesigner Aboud Jammal is a remarkable talent whose origins reside in Beirut, Lebanon. From the start, he knew his career was destined for fashion. Womenswear has always been of interest to him. In 2012, he attended ESMOD International Fashion University. Aboud interned at Zuhair Murad and eventually graduated with a bachelor’s degree in Fashion Design. He immediately entered the industry as a contestant in the Beirut Young Fashion Designer competition. Aboud Jammal won first place among 25 contestants.
Continue readingIn reference to womenswear, there’s so much variety to choose from. Often times fashion brands forget their true purpose due to industry moods and changes. ALL’S is a brand that has managed to sustain itself through their commitment of delivering clothing that is high-quality and sophisticated. Altering people’s perception of fashion is key for ALL’S to create a confidence building and profitable collection. Social and environmental awareness is at the core of building their reputation of luxury. The founder and designer of ALL’S is Tanya.
Continue readingFrancesca Liberatore is an amazing Italian designer. Since graduation from Central Saint Martins in 2007, her career has been non-stop.
Continue readingHumariff is a popular and in-demand Russian couture brand. They specialize in creating the most luxurious and memorable wedding gowns. The brand started eight years ago in Makhachkala and is now a retail chain. Humariff is available in Dubai, Moscow, Baku, and Grozny. Their clients come from all over the world, including Qatar, Saudi Arabia, and Kuwait. The brand is named after the designer, Tamam Humariff, the manufacturer of each lush and preciously detailed wedding gown. Their items are so exclusive that it has an identification number. Only one replica is made per design. Tamam Humariff has made over 3,000 brides happy during her career. She loves sketching and creating gowns for any woman’s most special day. She has at least 14 collections to date. It will be interesting to see her newest innovations at this year’s Arab Fashion Week.
Continue readingThis Egypt born designer is capable of transforming beauty into runway-ready art. Abeer had a successful career as a Civil engineer before launching her fashion brand, SemSem. Her ready-to-wear line is made with high-quality fabrics and intricately designed details. She had much to prove to herself in fashion. With so many of fashion’s most famous designers being male, Abeer understood that she had to be fierce to be competitive. She worked for Orascom Telecom and then moved to United Arab Emirates (UAE), where she continued to work on her craft.
Continue readingThe talented duo of POCA & POCA consists of sibling stars Karolina and Wiktor Gniewek. Both of them have taken the fashion world by storm; in Poland and around the world. Since the brand’s inception in 2010, they’ve shown impressive growth and precedence. Their passion for unique fabrics and details inspired them to form one of the most enticing, charismatic, and charming ready-to-wear collection for Fall-Winter 2022/23.
Continue readingThe U.S. inspired brand AMERICAN RAG is set to present at Arabic Fashion Week this season. It’s a mainstay of California, and since its inception in 1984; AMERICAN RAG brand has become a staple in exclusive fashion and ready-to-wear. Their Middle East flagship stores include Fashion Avenue, the Dubai Mall, Mall of the Emirates, and The Galleria Al Maryah Island, Abu Dhabi. As a brand they strive to challenge regular concepts of fashion by making available, the trendiest of this season’s fashion. Their 90’s inspired styles are just a select few items their customers love.
Continue readingBecoming a couture designer, the likes of Giannina Azar is no easy feat. She resides in the Dominican Republic and is immortal in her design visions. Her exuberant and dreamlike fashions suit the demands of couture, and the high-profile clientele she serves. Each collection stands out most extraordinarily, highlighting her most notable hand-crafted pieces. The amount of work and attention to fine details is so intrinsic; that no one can deny her exquisite talent. High-quality fabrics incorporated with glittering and sparkling elements make the wearer epic, indefinitely. Performers and wearers of Giannina Azar fashion are stellar in their own right.
Continue readingShe’s a South African Native with an exemplary set of skills. Joanne Snodgrass, who now resides in Florida, is a lifelong entrepreneur. She’s a fan of luxury, with a specialty in silk. It’s one of the most delicate and precious textile mediums to work with. Nouvelle Silk is glamorous and speaks to the sensuality in everyday fashion.
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