MAISON MADA'EN - couture aw23

Known for her handmade embroidered looks that have appeared in and around the Cannes Film festival, Dubai-based Farah Bseiso paid tribute to the late Queen Elizabeth II with her fall winter 2023 couture collection Inspired by the Gardens of London, their flora and their scents. Reflecting on the beauty of nature, Maison Mada’en infused inviting colors with  fairytale motifs, encouraging us all to take a look beyond reality and dream. Dubbed “Fallen Rose “, the collection featured vibrantly colored tulles and hues of silk mikado that were envisaged to flatter all tones and body types.  “The collection represents strength and power, as well as courageous and positive characters that are rooted both in traditions and liberal [ideologies],” she noted.

MAISON MADA'EN - couture AW22

Bold bright colors, and asymmetrical flounced fabric details are gorgeously displayed in MADA’EN’s collections. The creator of the brand is Farah Bseiso. She is a Jordanian ready-to-wear and couture fashion designer. Born in London, and raised consecutively throughout Baghdad, Iraq and Amman, Jordan, she is very culturally diverse. Upon receiving her degree in literature, she decided to pursue her passion by studying fashion at the London College of Fashion. In 2016 she started Maison MADAEN.

Farah’s first show debuted 2016, in London, England. It was an exclusive collection dedicated to women around the world. That was also the name of the collection. On an entertainment level, her pieces were apart of Cannes Film festival, and boasted handmade embroidery, with over 10,000 crystals and pearls. Her creative styles, have lush, layered, and delicate textiles. The designs are imaginative, and enchanting.  Farah’s workshop is based in Dubai, United Arab Emirates. What she has in store for Arab Fashion Week is sure to be a delight. 

This Fall/Winter 2022 collection is arbitrary in a fun and exciting way. Every piece in the collection has a place in a woman’s everyday life. The soft cream gowns with that glowing peach hue are formal, including the cocktail dress, with its soft ruffled chiffon-tulle fabric. The fitted white jumpsuit is nice, and styled well with the matching ruffled fluffy black top. A gorgeous pop of color was the asymmetrical pantsuit in cobalt blue. The Strapless white swimsuit with its contrasting blue sarong, is perfect for the poolside, and simple to accessorize. A green romper was also present, and with a lustrous glow. Pieces like that is a Fall must have.   

As if the pinstripe blazer style swimsuit wasn’t cool enough; the bodysuits on the roller-skating models completely stole the show. The one-piece jumpsuits are a favorite for the upcoming season, due to its layerable wear. 

Farah Bseiso brings a remarkable energy to her runway shows. It continued with her silver stricken iridescent fitted cocktail dress. Each piece presented was dazzling on its own. The finale dress; a V-neck white gown with cascading ruffles made out of tulle fabric, was absolutely beautiful. That dress is a bride’s dream come true. There were no patterns or prints, just simple brilliant color on alluring silhouettes.  Farah Bseiso’s vision of Fall/Winter 2022 is dynamic, and fun.