Content featured by Lavazza

Lavazza, the Italian icon par excellence. 

Lavazza, the Italian icon par excellence. Lavazza was founded in 1895 by Luigi Lavazza, who revolutionized the world of coffee with the invention of blends. Starting from a single store in the historical center of Turin, the brand has become one of the largest coffee companies in the world, operating in over 140 countries.

Today, Lavazza is an icon of Italian lifestyle worldwide, both in the art of coffee and in its aesthetic choices, with the innovative style of its advertising campaigns, and a constant commitment to the promotion of art, ideas and culture.

The close relationship between Lavazza, culture and art, is also reflected every year in the production of its calendars, where the brand’s awareness about social and environmental issues meets well-known photographers and the world of fashion: Helmut Newton, David LaChapelle, Annie Leibovitz, Elliott Erwitt and Erwin Olaf are just some of the big names that have contributed to these exceptional calendars over the years, visually encapsulating the philosophy and identity of the brand since 1993.


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