DESIGNERS - Dubai Fashion Week

HUMARIFF

Humariff is a popular and in-demand Russian couture brand. They specialize in creating the most luxurious and memorable wedding gowns. The brand started eight years ago in Makhachkala and is now a retail chain. Humariff is available in Dubai, Moscow, Baku, and Grozny. Their clients come from all over the world, including Qatar, Saudi Arabia, and Kuwait. The brand is named after the designer, Tamam Humariff, the manufacturer of each lush and preciously detailed wedding gown. Their items are so exclusive that it has an identification number. Only one replica is made per design. Tamam Humariff has made over 3,000 brides happy during her career. She loves sketching and creating gowns for any woman’s most special day. She has at least 14 collections to date. It will be interesting to see her newest innovations at this year’s Arab Fashion Week.

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SEMSEM

This Egypt born designer is capable of transforming beauty into runway-ready art. Abeer had a successful career as a Civil engineer before launching her fashion brand, SemSem. Her ready-to-wear line is made with high-quality fabrics and intricately designed details. She had much to prove to herself in fashion. With so many of fashion’s most famous designers being male, Abeer understood that she had to be fierce to be competitive. She worked for Orascom Telecom and then moved to United Arab Emirates (UAE), where she continued to work on her craft.

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POCA & POCA

The talented duo of POCA & POCA consists of sibling stars Karolina and Wiktor Gniewek. Both of them have taken the fashion world by storm; in Poland and around the world. Since the brand’s inception in 2010, they’ve shown impressive growth and precedence. Their passion for unique fabrics and details inspired them to form one of the most enticing, charismatic, and charming ready-to-wear collection for Fall-Winter 2022/23.

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PEARLA COLLECTION

The exuberance and beauty of Dubai are evident in the PEARLA clothing brand. Their goal is to create fashion that is memorable and uncommon in the industry. Their pieces are made of exceptional quality textiles. It assures the wearer peace of mind in the design. Each clothing item has an original design that is abstract and radiant.

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AMERICAN RAG CIE

The U.S. inspired brand AMERICAN RAG is set to present at Arabic Fashion Week this season. It’s a mainstay of California, and since its inception in 1984; AMERICAN RAG brand has become a staple in exclusive fashion and ready-to-wear. Their Middle East flagship stores include Fashion Avenue, the Dubai Mall, Mall of the Emirates, and The Galleria Al Maryah Island, Abu Dhabi. As a brand they strive to challenge regular concepts of fashion by making available, the trendiest of this season’s fashion. Their 90’s inspired styles are just a select few items their customers love.

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GIANNINA AZAR

Becoming a couture designer, the likes of Giannina Azar is no easy feat. She resides in the Dominican Republic and is immortal in her design visions. Her exuberant and dreamlike fashions suit the demands of couture, and the high-profile clientele she serves. Each collection stands out most extraordinarily, highlighting her most notable hand-crafted pieces. The amount of work and attention to fine details is so intrinsic; that no one can deny her exquisite talent. High-quality fabrics incorporated with glittering and sparkling elements make the wearer epic, indefinitely. Performers and wearers of Giannina Azar fashion are stellar in their own right.

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NOUVELLE SILK

She’s a South African Native with an exemplary set of skills. Joanne Snodgrass, who now resides in Florida, is a lifelong entrepreneur. She’s a fan of luxury, with a specialty in silk. It’s one of the most delicate and precious textile mediums to work with. Nouvelle Silk is glamorous and speaks to the sensuality in everyday fashion.

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LULU LIU

Since 2011 LuLu Liu (Lulu Yilu) has been a constant figure in the fashion couture scene. She was born in Chengdu, China, and has been her design inspiration. Her numerous awards have been garnered through hard work and the pursuit of being the very best designer in her own right. LuLu has participated in virtually every high-end runway show since 2011. She won awards such as Fashion of the Future and British Future Map and was nominated for Best Bespoke Luxury Fashion Designer 2021. Collaborations with Swarovski and features in internationally known publications exemplify how enterprising she is. Her collections are known for their modern silhouettes, brilliant colors, and conservative artistic styles. Graduating from the esteemed London College of fashion, and specializing in Haute Couture Embroidery from Ecole Lesage Paris, has served her well, as her collection is greatly favored for Arabic Fashion Week.

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LILI BLANC

Women who crave clothing with powerful lines, and flattering silhouettes, will love Lili Blanc. Fashion that is timeless and can be worn no matter what season; is how LiLi Blanc clothing stands out. In-demand career women need to have a wardrobe that accommodates their professional aesthetic. Her creative styles have resilient textiles. The designs are imaginative and enchanting. The LiLi Blanc brand features quality textiles and ethical practices and is socially conscious.

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GOSIA BACZYNSKA

Gosia Baczynska’s namesake brand was established in Poland over 15 years ago. In the past few years her collections have been presented four times during Paris Fashion Week’s RTW official calendar gaining worldwide acclaim and recognition.

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