AMJAD KHALIL - COUTURE SS25

This sixth collection and highly anticipated release marks a significant milestone for the brand. The inspiration for this collection is to expose the life after losing someone you love and care deeply about, in 2022 the designer has lost his parents due the cancer and he witnessed all their struggles and suffers they that have been through and how that can be incredibly painful and difficult to cope with, and how that would impact his art of designing. What really inspired the designer to create this collection was his personal journey through the depths of dark reality and boredom, where passion seemed lost and focus was elusive. Each piece represents a chapter of transformation, a step towards rediscovering enthusiasm and creativity, and every dress is related to a specific mood he has experienced.

Beyond Black collection features Darkness and light, the collection represents the journey from darkness (lack of passion) to light (renewed creativity); moreover, the collection aims to help strong women emerge from a breakup with resilience and a deeper understanding of themselves, ready to embrace the future with optimism and strength, the collection contains 15 couture dresses and one bridal dress. And everyone of those has a real story to tell based on real events the designer has real experienced in his life.