DHARA SHAH

Dina Melwani is the Founder and Creative Director of Dina Melwani Couture, a Dubai-based fashion house established in 2015 and renowned for refined craftsmanship, sculptural silhouettes, and contemporary couture. Born in Moldova into a creative family, her artistic path was shaped from an early age, earning national and international awards in painting while studying at a specialised arts school. She later pursued Business Administration at Middlesex University Dubai, graduating with First-Class Honours and becoming an alumni member, while further refining her design expertise through fashion design studies at ESMOD University Dubai and the London College of Fashion. Today, she also serves as a participating member of the Fashion Design Advisory Board at Middlesex University Dubai. Since its inception, Dina Melwani Couture has gained international recognition for its precision tailoring, engineered corsetry, and deep sensitivity to the female form, creating empowering garments defined by structure, elegance, and uncompromising quality. As the sole Fashion Designer and Creative Director, Dina Melwani personally oversees the couture, ready-to-wear, and embroidery collections, ensuring each creation reflects the brand’s core values through luxurious fabrics, European craftsmanship, and a restrained yet powerful aesthetic. Rooted in Dubai and present across the Middle East and internationally, Dina Melwani continues to shape a modern couture language that blends discipline with emotion, structure with elegance, and tradition with a forward-looking perspective.

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JOHN RICHMOND

Dina Melwani is the Founder and Creative Director of Dina Melwani Couture, a Dubai-based fashion house established in 2015 and renowned for refined craftsmanship, sculptural silhouettes, and contemporary couture. Born in Moldova into a creative family, her artistic path was shaped from an early age, earning national and international awards in painting while studying at a specialised arts school. She later pursued Business Administration at Middlesex University Dubai, graduating with First-Class Honours and becoming an alumni member, while further refining her design expertise through fashion design studies at ESMOD University Dubai and the London College of Fashion. Today, she also serves as a participating member of the Fashion Design Advisory Board at Middlesex University Dubai. Since its inception, Dina Melwani Couture has gained international recognition for its precision tailoring, engineered corsetry, and deep sensitivity to the female form, creating empowering garments defined by structure, elegance, and uncompromising quality. As the sole Fashion Designer and Creative Director, Dina Melwani personally oversees the couture, ready-to-wear, and embroidery collections, ensuring each creation reflects the brand’s core values through luxurious fabrics, European craftsmanship, and a restrained yet powerful aesthetic. Rooted in Dubai and present across the Middle East and internationally, Dina Melwani continues to shape a modern couture language that blends discipline with emotion, structure with elegance, and tradition with a forward-looking perspective.

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L’SCARLETT

L’ SCARLETT is a luxury fashion house born from the desire to honor the irresistible allure, passion, and unwavering strength of the modern woman.

We portray a woman who knows how to love, how to dream, and dares to live fully with her heart.

Because we believe that every moment you appear deserves to be celebrated.

Each creation is like a delicate fragrance — just enough to make the world turn its gaze, yet refined enough to preserve your own air of mystery.
With L’ SCARLETT, you are not merely wearing a dress — you are draping yourself in desire.

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DINA MELWANI

Dina Melwani is the Founder and Creative Director of Dina Melwani Couture, a Dubai-based fashion house established in 2015 and renowned for refined craftsmanship, sculptural silhouettes, and contemporary couture. Born in Moldova into a creative family, her artistic path was shaped from an early age, earning national and international awards in painting while studying at a specialised arts school. She later pursued Business Administration at Middlesex University Dubai, graduating with First-Class Honours and becoming an alumni member, while further refining her design expertise through fashion design studies at ESMOD University Dubai and the London College of Fashion. Today, she also serves as a participating member of the Fashion Design Advisory Board at Middlesex University Dubai. Since its inception, Dina Melwani Couture has gained international recognition for its precision tailoring, engineered corsetry, and deep sensitivity to the female form, creating empowering garments defined by structure, elegance, and uncompromising quality. As the sole Fashion Designer and Creative Director, Dina Melwani personally oversees the couture, ready-to-wear, and embroidery collections, ensuring each creation reflects the brand’s core values through luxurious fabrics, European craftsmanship, and a restrained yet powerful aesthetic. Rooted in Dubai and present across the Middle East and internationally, Dina Melwani continues to shape a modern couture language that blends discipline with emotion, structure with elegance, and tradition with a forward-looking perspective.

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ASJAD

Shamma Majjan, the force behind Dubai-based Asjad, brings a powerful new collection to the runway at Dubai Fashion Week. Fluid lines and sculpted forms intertwine, as intricate embroidery and lush fabrics come together in a story of feminine strength.

Drawing from the wells of heritage, each piece becomes a personal expression, an ode to the woman of substance and self-assuredness. Innovative patternwork and deft tailoring create bold silhouettes that command attention, yet invite intimate appreciation.

More than a seasonal debut, Asjad’s showcase heralds an evolved Middle Eastern aesthetic, one that moves with purpose, speaks with craft, and lingers in the heart long after the lights go down.

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SORAMAME

SORAMAME is a contemporary fashion house founded in 2013, recognized for its unique balance of functionality, elegance, and expressive design. Guided by a refined design philosophy that reflects modern life and craftsmanship, SORAMAME has grown from a local boutique label into an internationally celebrated brand. 

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ABSENT FINDINGS

Alberta Ferretti was born in Gradara and spent her childhood in her mother’s tailoring shop in Cattolica, immersed in

the Fellinian atmosphere of 1960s Emilia Romagna, where, surrounded by fabrics, she developed a great passion

for fashion.At 18, she opened her clothing store, Jolly Shop, where, in addition to various brands, she also sold garments

she had created and made herself. In 1974, when she realized the growing interest in her creations, Alberta Ferretti

understood that it was time to produce a collection under her own name.In 1980, she founded, along with her brother

Massimo, the company Aeffe S.p.A. and the following year, she officially debuted on the Milanese runways, immediately

achieving great success with her romantic and feminine style.

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ALBERTA FERRETTI

Alberta Ferretti was born in Gradara and spent her childhood in her mother’s tailoring shop in Cattolica, immersed in

the Fellinian atmosphere of 1960s Emilia Romagna, where, surrounded by fabrics, she developed a great passion

for fashion.At 18, she opened her clothing store, Jolly Shop, where, in addition to various brands, she also sold garments

she had created and made herself. In 1974, when she realized the growing interest in her creations, Alberta Ferretti

understood that it was time to produce a collection under her own name.In 1980, she founded, along with her brother

Massimo, the company Aeffe S.p.A. and the following year, she officially debuted on the Milanese runways, immediately

achieving great success with her romantic and feminine style.

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MAISON NOVAGUE

Women who crave clothing with powerful lines, and flattering silhouettes, will love Lili Blanc. Fashion that is timeless and can be worn no matter what season; is how LiLi Blanc clothing stands out. In-demand career women need to have a wardrobe that accommodates their professional aesthetic. Her creative styles have resilient textiles. The designs are imaginative and enchanting. The LiLi Blanc brand features quality textiles and ethical practices and is socially conscious.

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