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TOTON

toton ABOUT TOTON is a retelling of Indonesia’s inherent stories through fresh eyes and a new vision. It is a contemporary womenswear brand that explores the nation’s natural beauty and diverse culture with modern reinterpretations, celebrating heritage while deconstructing traditions for a new approach in women’s ready-to-wear fashion. TOTON was founded in 2012 with Haryo Balitar, out of their mutual interest in exploring Indonesia’s through fashion. Based in Jakarta, TOTON offers a unique take by…

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THAT CONCEPT

that concept ABOUT THAT Concept Store is a multi-brand Majid Al Futtaim Lifestyle homegrown concept that provides the very latest curated fashion, art, beauty and grooming experiences offered by contemporary luxe brands. Curated for curious minds, it is a distinctive concept which offers customers an individualised journey across an immersive in-store space with a collection of international and regional brands from established and emerging designers. ADDRESS  Mall of Emirates, Dubai SHOP THAT CONCEPT That concept…

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MANEL

manel ABOUT   Founded in 2019 in Dubai, Manel is the vision of creative director Manel Aboudaoud , who masterfully blends her Parisian upbringing with Arabic heritage to redefine luxury evening wear. The brand seamlessly merges timeless sophistication with modern elegance, resonating with women worldwide.  Manel’s collections are a testament to her expertise in fashion design and finance, combining artistry and functionality. Drawing from Parisian craftsmanship, each piece celebrates individuality and natural beauty while maintaining…

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LES BENJAMINS

Women who crave clothing with powerful lines, and flattering silhouettes, will love Lili Blanc. Fashion that is timeless and can be worn no matter what season; is how LiLi Blanc clothing stands out. In-demand career women need to have a wardrobe that accommodates their professional aesthetic. Her creative styles have resilient textiles. The designs are imaginative and enchanting. The LiLi Blanc brand features quality textiles and ethical practices and is socially conscious.

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MANISH MALHOTRA

MANISH MALHOTRA ABOUT Manish Malhotra, Asia’s leading couturier, marks 20 years of his eponymous brand alongside 35 years in the cinema fashion landscape this year, transforming the luxury fashion industry in India. He rose to become Indian cinema’s leading costume designer, where he evolutionized the visual language of Bollywood’s leading stars and has radically revolutionized Indian dressing. His eponymous brand ‘Manish Malhotra’ supports and uplifts the craftsmen and their heritage artisanal crafts, from all across…

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CHATS by C.DAM

CHATS by C.DAM ABOUT Based in Vietnam, founded by Creative Director Cuong Dam, CHATS by C.DAM is an atelier celebrating the feminine intelligence within each woman. CHATS by C.DAM is dedicated to creating new approaches to feminist images through minimalist themes with maximum estimation in every design. Our creative philosophy has always prioritised refined and wearable silhouettes that can adapt to the complexity of women’s daily life. Not only focusing on the construction but also…

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MOLATO

MOLATO ABOUT Founded in 1983, Molato is a celebration of Moroccan culture brought to life through contemporary fashion. Renowned as one of Morocco’s most esteemed haute couture caftan designers, the brand seamlessly blends traditional craftsmanship with bold, innovative designs, creating pieces that are both elegant and timeless. Rooted in a rich cultural heritage, Molato has evolved to balance tradition and modernity. The launch of the Urban Wear collection in 2020 marked a new chapter, reimagining…

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VELVETY

VELVETY ABOUT Founded in the UAE in 2009 by sisters Fatima and Latifa Al Shammari, Velvety Couture emerged from a shared ambition to leave a lasting mark on the world of fashion. The brand seamlessly blends authenticity with modernity, creating designs that celebrate heritage while embracing contemporary elegance. Over the years, Velvety Couture has flourished, establishing its own production house and opening flagship branches in Dubai and Abu Dhabi. Its collections have also graced the…

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SAIJAMIN

SAIJAMIN ABOUT Based in Russa, founded by Jamilya Afashagova just three years ago, SaiJamin is redefining the global fashion landscape by weaving traditional Circassian heritage into modern, sophisticated designs. Each creation reflects the brand’s mission: to share the rich culture and artistry of its ancestral homeland with the world through meticulously crafted details. Designed for successful, self-sufficient women of all ages and locations, SaiJamin is synonymous with timeless elegance and cultural pride. The brand uses…

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TARA BABYLON

Tara babylon ABOUT  Tara Babylon is a British-Iraqi designer and performance artist based in New York, known for her bold and boundary-pushing approach to fashion. An alumna of Central Saint Martins (CSM) and Parsons MFA, Tara has earned prestigious scholarships and awards that highlight her talent and dedication to her craft. Her label is a gender-fluid ready-to-wear brand that seamlessly blends color, craft, textiles, and performance art. With a strong focus on artisanal techniques, Tara…

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