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ITRH

ITRH ABOUT ITRH is the poetic brainchild of Designer Ridhi Bansal & Creative director Mohit Rai, conceived out of a singular directive—to create a house and a haven in fashion which nurtures the authenticity in craft of our country and an ode to maximalism. Each look and every collection by ITRH focuses on re-imagining heirloom treasures with a contemporary soul. From indigenous textile crafts, intricate embroideries to classic silhouettes, and towards maximal pieces of wearable…

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BENANG JARUM

BENANG JARUM ABOUT Benang Jarum has been dedicated to curating every woman’s modern wardrobe staple. Benang Jarum presents top-notch ready-to-wear selections with the concept of; on-trend, modesty, and modern. Allyssa Hawadi is a Makeup Artist and Entrepreneur, and she is the Co-Founder of Benang Jarum. Her journey began at a top makeup school in New York, laying the foundation for her remarkable career. Allyssa is known for her creative approach, which has helped shape the…

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APRIL & ALEX

APRIL & ALEX ABOUT April & Alex is a London-based womenswear and footwear brand owned by award-winning journalist and creative director Didi Akinyelure. The brand focuses on sustainability, using premium reclaimed fabrics sourced from Italy. April & Alex emphasizes diversity, equality, and fairness and is committed to empowering women with its fashion-forward statement pieces. ADDRESS London, United Kingdom   SHOP APRIL & ALEX APRIL & ALEX – RTW SS25 Previous Next Their footwear is handcrafted by…

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ALIA BASTAMAM

ALIA BASTAMAM ABOUT The Alia Bastamam brand made its debut in 2011, quickly establishing itself as a formidable name in the fashion industry. Building on this success, Alia introduced the diffusion label ALIA B in 2015, expanding her brand’s reach and accessibility. This expansion completed a collective that also includes bespoke labels Alia Bastamam Atelier and Alia Bastamam Bridal, catering to a diverse clientele seeking both ready-to-wear luxury and custom-made elegance. Born and bred in…

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BUTTONSCARVES

BUTTONSCARVES ABOUT Founded in 2016, Buttonscarves is a lifestyle brand offering fashion accessories such as scarves, bags, shoes, brooches, apparel, and more, targeting the upper-middle market segment. Buttonscarves has been consistently growing and scaled up to become a global leading brand penetrating the global market. Since 2018, Buttonscarves has expanded by opening offline stores in various shopping centers with more than 50 stores all across Indonesia and Malaysia. Buttonscarves has achieved remarkable milestones on the…

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MAISON SARA CHRAIBI

MAISON SARA CHRAIBI ABOUT Sara Charaïbi was born in Rabat in 1982. She is very proud of her environment, culture and conviviality. Enfant, she is an initiée in the couture and in the broderie next year. After the architectural studies in Rabat, they will be installed in Paris or will be prepared by DEA in “Philosophie and Theorie d’Architecture”. In Paris, I have a passion for style and fashion that nourishes the creative vitality of…

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REBORN

REBORN ABOUT Established in 2019, REBORN created an eco positive brand that ties in with our everyday comfortable lifestyles while remaining trendy, fresh, and having an urban street style vibe. REBORN is a socially conscious brand focusing on sustainable and fashionable clothing. The collection is produced from 100 percent high quality certified organic cotton and have partnered with UNHCR to support refugees worldwide.   Reborn is a socially responsible brand that aims to provide awareness…

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ZEY-YE

ZEY-YE ABOUT ZEY-YE began as an internal spark that evolved into a movement—a subtle uprising in the fastpaced era. We aimed to create a virtual space, a space for being and belonging to a worldwide community of authentic individuals—people who breathe an air of their own, believing in their truth and embracing an imaginative reality and bold identity.  ZEY-YE was created to provide a pathway for individuals to be and feel themselves without worrying about…

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ADOLFO DOMINGUEZ

ADOLFO DOMINGUEZ ABOUT Adolfo Domínguez is more than just clothing – it is a way of life. The brand’s minimalist approach is reflected in its simple yet elegant designs, which are carefully crafted using the finest materials to ensure durability. Deeply dedicated to sustainability, the brand sources fabrics and materials that respect society and planet. Founded in Ourense, Galicia (Spain), 46 years ago, the fashion group showcased its collections in fashion shows in Paris and…

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CHOICE

CHOICE ABOUT Choice epitomizes the essence of highly fashionable and luxurious clothing, seamlessly blending Middle Eastern fashion with a Western touch. This fusion reflects delicacy, femininity, sophistication, and modernity, catering to the discerning tastes of the region. Celebrating its 25th anniversary, Choice marks a quarter-century of achievements, growth, and success. Renowned as the strongest fashion brand catering to the GCC lifestyle, Choice has extended its reach across six countries and operates an international e-commerce platform,…

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