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ILSE JARA

ILSE JARA – couture AW22/23 Previous Next Born in Paraguay in 1990, Ilse Jara studies Fashion Design at Universidad Americana of Asunción in her own country and, soon after, moved to Milan to develop her designer skills further. Here, she enrolls in the Fashion Design & Production Management master’s at Istituto Marangoni, where she graduates in 2012. Interested in exploring the possibility of merging technological innovations and a modern aesthetic with natural materials and traditional…

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ATELIER FORGER

ATELIER FORGER – rtw ss23 Previous Next Forgēr is a modern, sustainable fashion label for women’s ready-to-wear. We proudly handcraft all our designs cut to order, with ethically-sourced materials of the finest quality, while supporting master artisans within the local community. At Forgēr, we are adamant believers in the notion of Slow Fashion. Forgēr is an American brand, headquartered in Miami, with roots in the Middle East. We often partner with artisans in Beirut and…

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WEINSANTO

This Fashion Week 2022 is set to be stellar. The talent is phenomenal and speaking of a phenom; we have Victor Weinsanto. This 26-year-old fashion sensation has already made rave reviews in the industry.

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MAISON MADA’EN

The creator of the brand is Farah Bseiso. She is a Jordanian ready-to-wear and couture fashion designer. Born in London, and raised consecutively throughout Baghdad, Iraq and Amman, Jordan, she is very culturally diverse. Upon receiving her degree in literature, she decided to pursue her passion by studying fashion at the London College of Fashion. In 2016 she started Maison MADAEN.

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IHAB JIRYIS

Ihab continued his studies, achieving a Master’s degree in theatrical and cinema costume, with a second Master’s in traditional and digital art design. Backed with such impressive scholastic achievements, he developed a unique Avant-Garde brand. It’s been thriving for over 12 years, but still, he wanted more. Ihab also holds a PhD in fashion psychology.

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ALL’S

In reference to womenswear, there’s so much variety to choose from. Often times fashion brands forget their true purpose due to industry moods and changes. ALL’S is a brand that has managed to sustain itself through their commitment of delivering clothing that is high-quality and sophisticated. Altering people’s perception of fashion is key for ALL’S to create a confidence building and profitable collection. Social and environmental awareness is at the core of building their reputation of luxury. The founder and designer of ALL’S is Tanya.

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HUMARIFF

Humariff is a popular and in-demand Russian couture brand. They specialize in creating the most luxurious and memorable wedding gowns. The brand started eight years ago in Makhachkala and is now a retail chain. Humariff is available in Dubai, Moscow, Baku, and Grozny. Their clients come from all over the world, including Qatar, Saudi Arabia, and Kuwait. The brand is named after the designer, Tamam Humariff, the manufacturer of each lush and preciously detailed wedding gown. Their items are so exclusive that it has an identification number. Only one replica is made per design. Tamam Humariff has made over 3,000 brides happy during her career. She loves sketching and creating gowns for any woman’s most special day. She has at least 14 collections to date. It will be interesting to see her newest innovations at this year’s Arab Fashion Week.

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