EMERGENCY ROOM
Emergency room
In 2018, EMERGENCY ROOM was founded by Eric Mathieu Ritter in the vibrant city of Beirut. It was born out of a realization that the fashion industry was at a critical crossroads, demanding both urgency and innovation
Our mission is to not just redefine fashion but to revolutionize it. We take pride in being trailblazers in Lebanon, where we combine sustainable style with unapologetic creativity. Our unique upcycling approach sets us apart as pioneers in the GCC region.
At EMERGENCY ROOM, we’re driven by the belief that the fashion production processes must urgently change. To realize this vision, we have adopted a sustainable and ethical alternative to clothing creation. We source unique vintage materials and utilize dead-stock fabrics, all locally, to craft one-of-a-kind pieces that form an authentic ready-to-wear line.
Our commitment extends beyond our designs. We engage with various workshops and cooperatives throughout Lebanon, inviting artisans with diverse skills to participate in our process. Through this, we champion grassroots change within the industry in our own way.
Our journey has been remarkable. We’ve already earned recognition as the go-to destination for sustainable fashion in the region, tapping into a growing eco-conscious market.
EMERGENCY ROOM is not just a brand; it’s a movement, a commitment to reshaping fashion for a brighter and more sustainable future.
Beirut, Lebanon
Emergency room - rtw SS24
We’ve just hit the runway at Dubai Fashion Week with our our latest collection, “Neverland High”. This Spring-Summer 2024 collection marks an important moment in our journey. “Neverland High” is all about questioning the education system. Who gets access to it? Who gets left behind? And why are we all put through this cookie-cutter system? In our studio, we’ve created a fictional school that’s set in a make-believe place called ‘Neverland’. In this school, we embrace individuality, and that’s what we’re all about.
EMERGENCY ROOM - rtw aw23/24
Emergency Room has unveiled its latest collection in celebration of its 5th anniversary, “Home Sweet Home,” at Dubai Fashion Week. The collection features upcycled denim, knitwear, and evening dresses while incorporating new cuts and construction techniques. The color palette ranges from white to shades of grey and black, resulting in a cohesive and timeless collection. The standout pieces include face masks retracing the brand’s story, a rounded take on the iconic embroidered denim jacket, and shirts made from deadstock men’s tailoring fabric. The show’s soundtrack featured a mashup of various interpretations of “I Want To Know What Love Is” alongside visuals by Nina Abou Zeid, highlighting the complex and multifaceted concept of “home.” The collection also showcases Emergency Room’s commitment to sustainability, innovation, and social justice, with unique macramé designs made of repurposed printed men’s ties.
EMERGENCY ROOM - rtw ss23
“We need humanity, more than cleverness… life will be violent, and all will be lost” read the screen at Emergency Room’s “Borderline” show. With a name that stems from the belief that the world needs to drastically change its wasteful ways, the Beirut-based sustainable and ethically focused brand portrayed a united world where flags are obsolete. On the runway, a series of white pieces, hand printed with various visa stamps represented the different countries designer Eric Mathieu Ritter and his team have visited. Elsewhere, the collection focused on pairing up-cycled denim with white cotton and mish mashing sports jerseys, knitted sports scarves and polyester flags, to usher in the upcoming World Cup.
EMERGENCY ROOM - RTW ss22
Local plant-based, tie dye batik methods from Lebanon were very much at the heart of Beirut-based brand Emergency Room’s eco-conscious spring summer 2022 collection. Who knew a fashion-forward label with a club vibe can be good for the planet too? An array that ranged from dystopian black micro numbers for women to bohemian knit cardigans for men and to tropical bowling shirts, it’s hard to believe the label finds all the building blocks it already needs in second hand markets. Yet they are still able to tell a fluid story about an empowered generation that abides not by societal norms. One of the most ethically spirited brands on the roster, it’s no wonder they teamed with logistics company Aramex for the release of sustainable collection that will be showcased in October.