13TH OCTOBER 2023 | 10 AM – 12 PM

Threads Talks: Shaping the Future of Fashion and Social Media at Dubai Fashion Week 2023

Dubai Fashion Week is gearing up to be the fashion event of the year, and it’s not just about the stunning runway shows and avant-garde designs. This year, there’s an exciting collaboration between Meta and the Arab Fashion Council that promises to elevate the fashion industry to new heights. On the 13th of October 2023, Threads Talks will take center stage, shedding light on the latest trends, developments, and the pivotal role of social media in the ever-evolving world of fashion.

In a digital age where the fashion landscape is constantly evolving, the intersection of technology and style is undeniable. This collaboration between Meta, the parent company of Facebook and Instagram, and the Arab Fashion Council, a leading authority in the Arab fashion industry, exemplifies the industry’s commitment to staying at the forefront of innovation. Threads Talks aims to explore the synergy between fashion and social media while delving into the business of fashion like never before.

The Power of Social Media in Building Brand Equity

In a world where the virtual realm has become as essential as the physical, harnessing the power of social media is paramount for fashion brands seeking to establish and elevate their presence. To guide us through this enlightening discussion, we are thrilled to announce that Joana Jamil, Partnership Manager at Meta, will be hosting the panel. Joana brings a wealth of knowledge and expertise in the dynamic landscape of social media, making her the ideal moderator to lead the conversation. The panel will feature successful fashion creators from the region who have not only conquered local markets but have also made a resounding impact on the global stage. These creators will share their journeys, challenges, and strategies for leveraging social media to build brand equity that resonates with a global audience.

Hosted by Joana Jamil, Strategic Partner Manager, Established Creators, MENAT at Meta

  • Ahmad Daabas, Creator, Lecturer at Istituto Marangoni & Regional Director at Bold Management. 
  • Abdulla Al-Abdulla, Entrepreneur & Content Creator
  • Dima Sheikhly, Content Creator
  • Dima Ayad, Founder & Creative Director of Maison Dima Ayad.

The Business of Fashion

Beyond the glamour and creativity, the fashion industry is a complex and highly competitive business. Threads Talks will provide a unique opportunity to gain valuable insights into the inner workings of the fashion world. Esteemed industry figures will share their experiences, challenges, and success stories, offering a behind-the-scenes look at what it takes to thrive in this dynamic sector.

The discussions will cover topics such as supply chain optimization, sustainable fashion practices, and the role of technology in enhancing efficiency. Furthermore, experts will delve into the intricacies of fashion marketing, retail strategies, and e-commerce trends. Attendees can expect to leave with a deeper understanding of how the business side of fashion can be as captivating as the designs themselves.

Hosted by Jacob Abrian, Founder & Chief Executive Officer at Arab Fashion Council

  • Nancy Bahmad: Forbes Middle East Head Of Fashion
  • Eman Al Tayer: Industry Expert And DFW Steering Committee Member
  • Nadine Kanso: Founder Of Bil Arabi Jewelry
  • Massimiliano Giornetti: Polimoda Director & Salvatore Ferragamo Former Creative Director
  • Anna Germanos: Meta, Group Director Fmcg, Luxury, Retail & E-commerce (Mena)
  • Fahed Ghanim: Chief Executive Officer at Majid Al Futtaim – Lifestyle

In conversation with Vogue:

Threads Talks will feature some of the industry’s most prominent figures, in conversation with Vogue’s Editor-in-Chief Manuel Arnaut hosted by Moon Baz, Lead, Creator Partnerships; Africa, Middle East and Turkey at Meta. During the panel, Manuel is set to discuss his career challenges, promoting Arab fashion, and advice for fashion aspirants. Discover the world of fashion and Manuel’s iconic style.

Dubai Fashion Week 2023, through the partnership between Meta and the Arab Fashion Council, is poised to deliver an unforgettable experience that bridges the worlds of fashion, technology, and business. Threads Talks, featuring an illustrious panel and invaluable insights, is set to illuminate the future of fashion in the digital age. We invite you to join us on the 13th of October for this enlightening event as we collectively shape the future of the fashion industry.