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BY META & ARAB FASHION COUNCIL
8TH FEBRUARY 2024 | 10.30 AM – 12.30 PM
Dubai Fashion Week is getting ready to claim its spot as the foremost fashion week of the year, promising more than just captivating runway show,
presentations and avant-garde all around the city events. This year ushers in the continued collaboration between Meta and the Arab Fashion Council, set to propel the fashion industry to unprecedented heights. On the 8th of February 2024, Threads Talks 2.0 will take center stage again after the success first Threads Talks 1.0 that took place last year during the Spring Summer 2024 edition.
In an era where the fashion landscape undergoes constant transformation in the digital realm, the undeniable fusion of technology and style takes center stage. The partnership between Meta, the parent company of Facebook, Instagram and Threads, and the Arab Fashion Council, a distinguished authority in the region’s fashion idustry serves as a testament to the industry’s dedication to pioneering innovation. Threads Talks aims to unravel the synergy between fashion and social media, providing unprecedented insights into the business of fashion.
Panel Discussion Topic 1: Fashion Beyond Borders: Navigating Global Trends and Local Identities
Explore the dynamic intersection of global fashion trends and the preservation of local identities in the ever-evolving landscape of the fashion industry. This panel discussion will bring together influential voices from key players in the fashion retail sector to discuss the challenges and opportunities in curating collections that resonate both internationally and with the diverse tastes of regional markets.
Hosted by Mohammed Aqra, CSO of the Arab Fashion Council
Panel Discussion Topic 2: A conversation with Osama Chabbi, navigating the industry on a global scale
Dive into the intricate relationship between our clothing choices and the way we behave, perceive ourselves, and interact with others. This panel discussion, hosted by Nour Bou Ezz, Stylist of Harper’s Bazaar Arabia. The session explore the psychological and sociological aspects of fashion, shedding light on how clothing can be a powerful tool for self-expression, mood enhancement, and social dynamics.
Hosted by Joana Jamil, SPM, Global partnerships of Meta
Panel Discussion Topic 3: The Impact of Clothing Choice on Behavior
Dive into the intricate relationship between our clothing choices and the way we behave, perceive ourselves, and interact with others. This panel discussion, hosted by Nour Bou Ezz, Stylist of Harper’s Bazaar Arabia. The session explore the psychological and sociological aspects of fashion, shedding light on how clothing can be a powerful tool for self-expression, mood enhancement, and social dynamics.
Hosted by Nour Bou Ezz, Stylist, Harper’s Bazaar, Grazia and Cosmopolitan
Dubai Fashion Week SS24 has become the fashion event of the year, and it wasn’t just about the stunning runway shows and avant-garde designs. This year witnessed an exciting collaboration between Meta and the Arab Fashion Council that promised to elevate the fashion industry to new heights. On the 13th of October 2023, Threads Talks 1.0 took center stage, shedding light on the latest trends, developments, and the pivotal role of social media in the ever-evolving world of fashion.
In a digital age where the fashion landscape constantly evolved, the undeniable intersection of technology and style was highlighted. The collaboration between Meta, the parent company of Facebook and Instagram, and the Arab Fashion Council, a leading authority in the Arab fashion industry, exemplified the industry’s commitment to staying at the forefront of innovation. Threads Talks aimed to explore the synergy between fashion and social media while delving into the business of fashion like never before.
The Power of Social Media in Building Brand Equity
In a world where the virtual realm has become as essential as the physical, harnessing the power of social media is paramount for fashion brands seeking to establish and elevate their presence. To guide us through this enlightening discussion, we are thrilled to announce that Joana Jamil, Partnership Manager at Meta, will be hosting the panel. Joana brings a wealth of knowledge and expertise in the dynamic landscape of social media, making her the ideal moderator to lead the conversation. The panel will feature successful fashion creators from the region who have not only conquered local markets but have also made a resounding impact on the global stage. These creators will share their journeys, challenges, and strategies for leveraging social media to build brand equity that resonates with a global audience.
Hosted by Joana Jamil, Strategic Partner Manager, Established Creators, MENAT at Meta
The Business of Fashion
Beyond the glamour and creativity, the fashion industry is a complex and highly competitive business. Threads Talks will provide a unique opportunity to gain valuable insights into the inner workings of the fashion world. Esteemed industry figures will share their experiences, challenges, and success stories, offering a behind-the-scenes look at what it takes to thrive in this dynamic sector.
The discussions will cover topics such as supply chain optimization, sustainable fashion practices, and the role of technology in enhancing efficiency. Furthermore, experts will delve into the intricacies of fashion marketing, retail strategies, and e-commerce trends. Attendees can expect to leave with a deeper understanding of how the business side of fashion can be as captivating as the designs themselves.
Hosted by Jacob Abrian, Founder & Chief Executive Officer at Arab Fashion Council
In conversation with Vogue:
Threads Talks will feature some of the industry’s most prominent figures, in conversation with Vogue’s Editor-in-Chief Manuel Arnaut hosted by Moon Baz, Lead, Creator Partnerships; Africa, Middle East and Turkey at Meta. During the panel, Manuel is set to discuss his career challenges, promoting Arab fashion, and advice for fashion aspirants. Discover the world of fashion and Manuel’s iconic style.
Dubai Fashion Week 2023, through the partnership between Meta and the Arab Fashion Council, is poised to deliver an unforgettable experience that bridges the worlds of fashion, technology, and business. Threads Talks, featuring an illustrious panel and invaluable insights, is set to illuminate the future of fashion in the digital age. We invite you to join us on the 13th of October for this enlightening event as we collectively shape the future of the fashion industry.