Mrs keepa ABOUT Mrs. Keepa is a ready to wear brand co founded by French Egyptian designer Mariam Yeya and husband Bassel Komaty who goes by KEEPA. The pret-a-porter line made its mark in the fashion industry in May 2016 and since then has been captivating the audience with its contemporary and eclectic silhouettes. Sustainability is a key value to the brand. Materials used don’t follow seasonal trends, yet carefully selected for glamorous modern designs; giving…
Continue readingDIMA AYAD ABOUT Dubai-based Lebanese fashion designer Dima Ayad founded her bespoke label after noticing a gap in the market for fashion that was both forward-thinking and accessible. Established in 2010, her eponymous label represents designs that celebrate the female form, whether petite or a size 16. Voted as “Best Regional Designer” by Grazia Style Awards and selling in established retailers internationally, Ayad has made her mark across the Middle East and beyond. Her collections…
Continue readingLAMA JOUNI ABOUT Empowering femininity through functional and versatile design. Established in 2018 by the namesake lebanese designer, the brand reconsidered the capsule wardrobe, putting forth a dynamic and all- year-round collection pillared by the feminine silhouette.In early 2020, the ‘essentials series shaped the brand ethos, attributing is tops, dresses, trousers, and more to its cut-outs, wrap-around ties, and multi-strap designs.The series was designed to capture the delicate yet compellingly bold woman in her everyday…
Continue readingThis Fashion Week 2022 is set to be stellar. The talent is phenomenal and speaking of a phenom; we have Victor Weinsanto. This 26-year-old fashion sensation has already made rave reviews in the industry.
Continue readingBLSSD ABOUT BLSSD is a fashion-centered design practice based in Dubai and Beirut. A daring, innovative spirit and fresh, experimental style lies at the heart of our creative approach. As a fashion label we embrace streetwear’s provocative take on originality, combine it with a sense of luxury, the practicality of utility and top it off with a touch of gratitude and a desire to make fashion matter. We call it Pret A Gratitude. It’s a…
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