LAMA JOUNI, redefining essentials, empowering femininity through functional and versatile design. Lama Jouni reinterprets the essence of experience that resonates with like minded individuals representing essentialism and femininity through bold refinement. Designed thoughtfully for the fundamentally versatile and effortless silhouette always keeping sustainability at its core. Established in 2016 by the namesake Lebanese designer, the brand reconsidered The capsule wardrobe, putting forth a dynamic, all-year-round collection pillared by the feminine silhouette.
Keeping the prominent cut-out details and figure-hugging fabric along with the signature Lama Jouni blazer, this collection featured new styles of AW23/24 along with some of the brand’s core pieces. Predominant with maxi shimmery thigh slit dresses expose just the right amount of skin, adding a touch of sensuality to the piece. The fabric adds an extra layer of glamour and sophistication that complements the sleek and sultry silhouette. This season’s collection was all about boldness and glamour, and nothing captured that essence like the predominantly black color palette, with occasional pops of white and pink, creating a striking contrast against the figure defining textiles.