LAMA JOUNI, redefining essentials, empowering femininity through functional and versatile design. Lama Jouni reinterprets the essence of experience that resonates with like minded individuals representing essentialism and femininity through bold refinement. Designed thoughtfully for the fundamentally versatile and effortless silhouette always keeping sustainability at its core. Established in 2016 by the namesake Lebanese designer, the brand reconsidered The capsule wardrobe, putting forth a dynamic, all-year-round collection pillared by the feminine silhouette.