Empowering femininity through functional and versatile design.

Established in 2018 by the namesake lebanese designer, the brand reconsidered the capsule wardrobe, putting forth a dynamic and all- year-round collection pillared by the feminine silhouette.
In early 2020, the ‘essentials series shaped the brand ethos, attributing is tops, dresses, trousers, and more to its cut-outs, wrap-around ties, and multi-strap designs.
The series was designed to capture the delicate yet compellingly bold woman in her everyday life.

Lama jouni pursued her degree at esmod, instituto marangoni and finished at parsons paris
With a well-built foundation in fashion history and tailoring.
She began her career in the industry by training under the respected fashion houses balmain, rad hourani, reed krakoff and more
She was recognized for her work by many publications including vogue arabia harpers bazaar arabia and forbes middle east.

Building 6, Dubai Design District (D3), Zaabeel, Dubai.


A designer who’s reimagining the concept of a versatile wardrobe unveiled her collection today, reaffirming her brand’s commitment to female empowerment. The collection embodies the essence of a delicate yet resolutely strong woman. Featuring a palette that balances classic black with vibrant hues like electric green, fuchsia, and blue, the collection showcased sheer fabrics, stylish cut-outs, and statement blazers paired with striking panta shoes to elevate the overall look. The runway witnessed a variety of blazers, both fitted and oversized, while models accessorised with hair bonnets, ensuring that all eyes remained fixed on the captivating designs and the vibrant colors that illuminated the stage.


LAMA JOUNI, redefining essentials, empowering femininity through functional and versatile design. Lama Jouni reinterprets the essence of experience that resonates with like minded individuals representing essentialism and femininity through bold refinement. Designed thoughtfully for the fundamentally versatile and effortless silhouette always keeping sustainability at its core. Established in 2016 by the namesake Lebanese designer, the brand reconsidered The capsule wardrobe, putting forth a dynamic, all-year-round collection pillared by the feminine silhouette. Keeping the prominent cut-out details and figure-hugging fabric along with the signature Lama Jouni blazer, this collection featured new styles of AW23/24 along with some of the brand’s core pieces. Predominant with maxi shimmery thigh slit dresses expose just the right amount of skin, adding a touch of sensuality to the piece. The fabric adds an extra layer of glamour and sophistication that complements the sleek and sultry silhouette. This season’s collection was all about boldness and glamour, and nothing captured that essence like the predominantly black color palette, with occasional pops of white and pink, creating a striking contrast against the figure defining textiles.