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Dubai-based Lebanese fashion designer Dima Ayad founded her bespoke label after noticing a gap in the market for fashion that was both forward-thinking and accessible. Established in 2010, her eponymous label represents designs that celebrate the female form, whether petite or a size 16.
Voted as “Best Regional Designer” by Grazia Style Awards and selling in established retailers internationally, Ayad has made her mark across the Middle East and beyond.
Her collections continue to evolve and in April 2022, Dima Ayad partnered with Malone Souliers in an exclusive collaboration inspired by Avad’s Faith collection created for the Holy Month of Ramadan.
The SS’25 collection is a vibrant celebration of soft power—a concept that Dima Ayad believes is at the heart of every woman. “There is immense power in being feminine,” says Ayad. “It’s about embracing a sense of soft power, a quiet confidence that comes from within. You don’t need to lose your femininity to be powerful; in fact, your femininity is your power.
From romantic floral sequin dresses to ombre satin fabrics that shimmer in the light, each piece in the collection exudes a sense of grace and allure. The designs are characterized by flowing silhouettes, delicate detailing, and a palette that ranges from soft pastels to bold, vibrant hues. With an emphasis on “all things girly,” the collection is both playful and sophisticated, offering pieces that can transition effortlessly from day to night.
The Dubai-based Lebanese designer maintains her infatuation with metallic elements, as evidenced by her latest collection. Yet, the incorporation of this distinctive feature is a delicate dance, revealing itself in tantalising glimpses amidst a symphony of other textiles, ultimately elevating simplicity to a realm of sophisticated sensuality. On the runway, we witnessed the emergence of double-breasted blazers exuding a refined aura, alongside soft ruffled chemises and a captivating interplay of delicate and daring polka dot prints.
The designer’s vision also brought forth dresses boasting generous over-the-shoulder collars, a striking contrast to the sleek, long-sleeved elegant gowns, all elegantly paired with rose-hued metallic boots. The colour palette chosen for this collection is a testament to its understated allure, with shades of black, white, beige, gold, and the occasional hint of pink infusing life into these deceptively simple yet undeniably eye-catching designs. This collection epitomises a fusion of sensuality and sophistication that transcends the boundaries of fashion.
Fashionable and timeless, dubai-based lebanese designer Dima ayad established her namesake label in 2010. Obsessed with all things metallic, the designer’s chic yet comfortable silhouettes are ideal for special occasions or events. The Dima Ayad brand is synonymous with inclusivity, embracing women of all shapes and sizes. The designs are meant to speak for themselves with minimal additional effort required to achieve a complete and glamorous look, making a woman feel and look her best.
The designer took us into a world of vibrant hues with this fashion collection, where every piece has been meticulously crafted with precision to embody uniqueness and inclusivity. The designer’s affinity for all things metallic is prominent throughout the collection, featuring a textured gold dress with gladiator vibes, metallic collars on thobe-like dresses, and electrifying pops of blue in gradient shades. The carefully curated color palette and fabric choices perfectly complement each other and the female temple. In addition to metallic accents, the collection features trendy details such as scrunches, patterns, and defined fringes, adding an extra layer of texture and dimension to each piece.