Mrs. Keepa is a ready to wear brand co founded by French Egyptian designer Mariam Yeya and husband Bassel Komaty who goes by KEEPA. The pret-a-porter line made its mark in the fashion industry in May 2016 and since then has been captivating the audience with its contemporary and eclectic silhouettes.
Sustainability is a key value to the brand. Materials used don’t follow seasonal trends, yet carefully selected for glamorous modern designs; giving it a timeless ability to appear in future collections without losing impact. Most designs’ technicalities would allow pieces to be re-styled in multiple ways, increasing its life and wearability.
Yeya finds her inspiration through her travels and all things vintage. Her designs are an avant-garde, modern interpretation of previous eras’ glamour.
The Mrs. Keepa woman is self confident, eccentric with a non conformist attitude. She is imagined in a different environment with every collection, but her main trait is being fun and free spirited at all times.
Mrs. Keepa launched her AW23 collection titled “Life is a Game” with a digital presentation at Dubai Fashion Week. The collection drew inspiration from GenZ, a generation known for their authentic self-expression, and featured avant-garde and modern designs. Remarkably, the collection incorporated denim for the first time, with an emphasis on upcycling and recycling to align with the brand’s sustainability values. The digital showcase underlined the brand’s progressive and innovative approach to fashion.