BLSSD
BLSSD - RTW AW23/24
BLSSD presented its collection “NOT” today. The collection’s concept is shaped around the thought-provoking question, ‘What are you not?’. The label featured unexpected combinations of fabrics such as vegan leather, denim, taffeta, and mesh to express the brand’s street-luxe credentials.
BLSSD’s signature monochromatic palette was infused with pastel lavender and mint pops of color, introducing a soft, feminine strand to the collection. It oscillates between bold, attitudinal streetwear and a refined, contemporary urban style. The brand’s signature soft and transparent tulle skirts have been retranslated to feature bold street-style graphics, adding a fresh dimension to their aesthetic. Moreover, we saw BLSSD’s experimental approach by introducing a unique stenciled fringe technique that is kinetic and versatile, featuring a range of silhouettes and textile pairings.












































































BLSSD the fashion-centered design practice based in Dubai and Beirut, presented its latest collection titled ‘Code 2.0’. The collection’s design aesthetic is defined by a fusion of designer utility, sportswear edge, bold street style and cool luxe. Utilizing a dynamic ‘code’ graphic visual language, sublime fabric combinations and impactful silhouettes the collection imparts a narrative that is uniquely trend relevant and contemporary but always reflective of the labels distinctive DNA.
Each piece in the BLSSD ‘Code 2.0’ collection offers an intriguing balance of juxtapositions; classic and contemporary, masculine and feminine, strength and softness, structure and fluidity, street and sophistication – but always embodies the labels characteristic sensuality and urban wearability. Resulting in a spirited collection that offers seamless transitions between work and play, elegant and effortless, street and luxe.

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about the brand
BLSSD the fashion-centered design practice based in Dubai and Beirut, presented its latest collection titled ‘Code 2.0’. The collection’s design aesthetic is defined by a fusion of designer utility, sportswear edge, bold street style and cool luxe. Utilizing a dynamic ‘code’ graphic visual language, sublime fabric combinations and impactful silhouettes the collection imparts a narrative that is uniquely trend relevant and contemporary but always reflective of the labels distinctive DNA.
Each piece in the BLSSD ‘Code 2.0’ collection offers an intriguing balance of juxtapositions; classic and contemporary, masculine and feminine, strength and softness, structure and fluidity, street and sophistication – but always embodies the labels characteristic sensuality and urban wearability. Resulting in a spirited collection that offers seamless transitions between work and play, elegant and effortless, street and luxe.