Elle’s Valia Taha becomes business partner at Patrimony Media

Following a successful three-year stint as Publisher of ELLE Arabia, Valia Taha has now become a Business Partner at Patrimony Media and Publishing Fz LLC.

POCA & POCA

Background or History of the Brand

POCA & POCA is a fashion brand founded in 2010 by the talented sister and brother duo Karolina and Wiktor Gniewek, in their native country of Poland. Bringing together fresh and creative designs, a passion for style, a love for precious things, unique fabrics and an eye for detail; POCA & POCA brings to life exceptional creations for the charming woman, personifying her original and charismatic sense of style.

It all started with a dream, a fairy-tale and believing that all things can come true if you put your heart and soul into it. POCA & POCA illustrates young and innovative designs that are both simple and sophisticated. It’s for the young and creative, the youthful and stylish, the elegant and trendy – for all those who care about being unique and experimenting with their own individual style. From bows to pleats and ruffles, the baby pink stitch, the feminine and sweet – distinctive features which are so playful, they bring a whimsical sensation for all those who wear the creations.

The best way to describe the feeling of wearing POCA & POCA is like “wearing an invisible crown” – there is a sense of enchantment and a magical touch, like the fairy waving her magical wand to dress you for that special occasion.

FRANCESCA LIBERATORE

FRANCESCA LIBERATORE BIO (Rome,1983) graduated at CentralSaintMartins in 2007 and immediately started work for some of the world’s most celebrated design houses, including Viktor&Rolf-Amsterdam, JeanPaulGaultier-Paris, and Brioni woman. In 2009 Liberatore stepped out on her own and launched her namesake label, winning the Next Generation competition promoted by Camera Nazionale della Moda Italiana and earning runway show during MilanFashionWeek. She shows in Paris, London, Canton, Saint Petersburg, Minsk, Warsow, thanks to unique capsules and important international partnership projects, including Moulin Rouge Paris, Saga Furs Swarovski, Nafa, Lineapelle, and more. Her work has been installed in Museo della Triennale and Museo della Permanente in Milan and in Edieuropa Gallery in Rome.In the years Francesca shares her unique experience, know-how and style teaching in Italy and abroad (as Accademia Belle Arti di Brera where she is a faculty member and Head of Fashion, Naba Milano and Rome, Marist University NewYork also as Fashion Advisory Board Member) and as international expert for the United Nations – Giordania, Vietnam, Perù, Armenia, Pakistan, Cuba. In 2014 Francesca Liberatore wins the DHL Exported Award, a direct link to an important partnership with IMG Fashion, that brings her to permanently show her collections during the New York FashionWeek and since September 2014 she officially showed at Lincoln Center Salon, The Moynihan Station at the Dock Skylight and Gallery 1 at Clarkson Square. In February 2018, after significant seven seasons at the NYFW, she came back to MFW showing at Palazzo Reale in Piazza Duomo and in the same year, she celebrated 10 years of her carrier with her first book published by Silvana Editoriale.

AMERICAN RAG CIE

Specialty fashion and new-wave innovation come together under one immersive roof to redefine the shopping experience and give the Middle East’s retail profile a competitive status in the global arena. A mainstay of California Cool since 1984, the American Rag Cie brand has become an institute of fashion & culture, and a home for exclusive collections coveted by consumers around the world. The US multi-brand retailer has found roots in the Middle East with a flagship store in Fashion Avenue, The Dubai Mall, Mall of the Emirates & The Galleria Al Maryah Island, Abu Dhabi.