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Emergency Room

Launched by Eric Mathieu Ritter in 2018 in Beirut after a coming-to-senses of the both urgent and emergent state of fashion nowadays, EMERGENCY ROOM is a clothing brand with a mind of its own.  Stemming from the belief that fashion production processes urgently need to change, EMERGENCY ROOM utilizes a sustainable and ethical alternative to clothing creation.  EMERGENCY ROOM uses unique vintage materials and dead-stock fabrics that are locally sourced to create one-of-a-kind pieces, providing…

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Egonlab

EGONlab is a creative laboratory wishing to combine fashion and societal culture. Tailoring being at the heart of our creation, we aim to redefine masculinity in our society. Tinted with punk DNA, our mainly male wardrobe, by its design, adapts to all body types and all ages. EGONlab therefore claims to be a “genderless” brand with the motto “BE WHO YOU ARE, WEAR WHAT YOU WANT”. Aware of ecological and environmental issues, our goal is to create unique and…

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Roni Helou

A ready-to-wear designer based in Beirut, Roni Helou was born in Lebanon in 1992. In 2016, and upon his graduation from Creative Space Beirut – a free, progressive fashion school that offers design education – Roni showcased his collections in Dubai for two seasons with Starch Foundation.   Roni was awarded the Boghossian Foundation Fashion Prize in 2017, which offered a residency at Villa Empain in Brussels. In addition to this, Roni’s previous collections were displayed at Les Nouveaux Créateurs in Paris…

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Velsvoir

Starting with one tweet in 2012, Velsvoir rapidly grew a presence in London and Dubai within a matter of weeks. Catering for a style conscious clientele, the brand was adopted by numerous influencers, entrepreneurs, musicians, sportsmen and your man and woman about town. With an evolving range of luxury menswear products from the signature bow tie to the modern day 3-piece suit, every piece is made in England. Crafted with an emerald eye for detail, Velsvoir embodies and upholds the…

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Boyfriend the Brand

Amine Jreissati is a renowned lebanese freelance stylist & a coveted art director. In 2012, after five years of working at Marie Claire Arabia – first as an Assistant Fashion Editor, then as the head of its fashion department, Jreissati took a leap of faith into the unknown and decided to embark on a new career as a freelancer. By creating high-end visual shoots, splendid contradictions ad acclaimed editorials between Beirut, Paris and Dubai His…

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Arturo Obegero

Born to a Bohemian Family of surfers, in Tapia De Casariego, a fishing village on Nothern Spain. Arturo Obegero grew up surrounded by nature. He spent his childhood and teenage years the melancholic town, which left a significant impact on him. He describes his hometown as “Captivating, Poetic and Aggressively Beautiful”, Epithets also performing arts, which nurtured his sensitivity. Obegero rigorously acquired skills including pattern-cutting befire enrolling in the prestigious Ma Programme at Central Saint…

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Semsem

Born and raised in Alexandria, Egypt, Abeer pursued a successful career in civil engineering before launching SemSem. Her natural inclinations and professional training put her focus on attention to detail, high design, quality, and functionality. Challenging boundaries in a predominantly a male-dominated field, Abeer pushed to make a name for herself while working for Orascom Telecom and soon after that moved to the United Arab Emirates (UAE) To con3nue her work. Abeer thrived as an…

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Antoine Kareh

Antoine Al Kareh, the famous Lebanese fashion designer is preparing to launch his new Couture Collection entitled “Power of the Unseen” for the year 2021. The collection consists of 24 dresses that will be showcased in October during the Arab Fashion Council in Dubai. It is clear that Antoine was inspired i from the digital world, as n this collection from the new era of the digital world, he recently posted an interesting video on…

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Aboud Jammal

Designer Aboud Jammal is a remarkable talent whose origins reside in Beirut, Lebanon. From the start, he knew his career was destined for fashion. Womenswear has always been of interest to him. In 2012, he attended ESMOD International Fashion University. Aboud interned at Zuhair Murad and eventually graduated with a bachelor’s degree in Fashion Design. He immediately entered the industry as a contestant in the Beirut Young Fashion Designer competition. Aboud Jammal won first place…

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Zeena Zaki

A dreamer and entrepreneur, Zeena Zaki is a self-made fashion designer whose clothes are displayed across the GCC and the Middle East. Her love for fashion was nurtured in her at a young age as she was a day dreamer. Her immense passion for fashion took flight when she started to design her first pieces for her family and friends. This passion turned into a business reality and has continued to flourish over the years…

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