The whales - rtw aw23/24

The Whales is a luxury fashion boutique founded by the talented young Emirati designer, Roudha Jamal, at the tender age of 15. With a passion for fashion and design, Roudha established The Whales as an expression of her unique journey and exceptional creativity. Each piece of clothing offered by The Whales is a reflection of Roudha’s creativity, hard work, and dedication to her craft. 

Roudha’s inspiration for The Whales comes from her love of the beauty and grace of different species of whales. She brings this inspiration to life through each collection, which is introduced each season and is inspired by a different species of whale. Through her collections, Roudha not only celebrates the beauty of these magnificent creatures, but also raises awareness about the importance of protecting them and their environment. 

 The Whales offers a wide range of clothing items, including dresses, skirts, blouses, accessories and more, all made from the finest materials. Each item is designed with the utmost attention to detail, from the cut to the finishing touches. The brand’s collections are not only vibrant and distinctive, but also leave a lasting impression on everyone who sees them. 

Roudha’s vision for The Whales is to become the go-to high-end fashion brand in the region, offering collections that are not only affordable, but also of exceptional quality. She believes that fashion should not only be beautiful but also have a positive impact on the world, and this is reflected in the brand’s mission to raise awareness about the importance of protecting the environment and the species of whales through its collections. 

With a strong focus on quality, creativity, and affordability, The Whales is poised to become a leading luxury fashion brand in the region, offering collections that are both unique and memorable. 

At the young age of 17, the Emirati designer of the Whales Roudha Jamal debuted her first fashion show at Dubai Fashion Week to give a collection where shades of blue exist among hues of white, beige and denim. Ombre suits with color gradients and sleeve prints that are ocean inspired reflected her fascination for whales. Beyond just creating fashion, The Whales also prioritizes environmental sustainability where her collection raised awareness of the need to protect whale species and the environment.