Content featured by Floward

Floward Arrangement for Carolina Herrera: Elevating Elegance in Floral Design.

Established in 2017, Floward has rapidly risen as a leading e-commerce platform, specializing in providing premium fresh-cut flowers sourced from top growers and farmers worldwide. Its commitment to quality and customer satisfaction has made it a trusted name in the industry.

Beyond its exquisite floral offerings, Floward curates a diverse selection of cakes, chocolates, and perfumes, all crafted by some of the region’s most exciting talents. It takes pride in offering a one- stop-shop for all your gifting needs.

One key aspect that sets Floward apart is its dedication to ensuring the best customer experience. It manages a last-mile, same-day delivery service, ensuring that your orders reach their destination promptly and in pristine condition. Its dedication to excellence extends beyond its customers to partnerships with prestigious events and organizations. Floward had recently collaborated with Dubai Fashion Week, hosted by the Arab Fashion Council, for the Carolina Herrera global show.

During this exciting partnership, Floward took charge of the event’s decor, crafting stunning setups for Carolina Herrera. For instance, it designed elegant table arrangements for Eugene Eugene, adorning 170 tables with its exquisite floral creations. This remarkable event was graced by esteemed guests, including the founder of D3, the global team of Carolina Herrera, the creative director of CH, and various other influential personalities from the Al Tayer Group, including the CEO.

On October 9th, Floward’s creative expertise continued to shine as it designed the runway for Carolina Herrera’s presentation at D3. The entire area was transformed into a floral wonderland, with meticulous designs and intricate details that perfectly complemented the fashion show. To achieve this, it used an astounding 65,000 gypsophila blooms, making it a breathtaking spectacle.

Further exemplifying its commitment to excellence, Floward designed eight beautiful arrangements for a dinner event hosted at Caviar Kaspa for the global Carolina Herrera team. This exclusive dinner was attended by the entire global CH team, as well as prominent figures from D3 and other influential personalities.

As a token of appreciation and goodwill, it distributed single roses to all VIP clients in attendance. Each rose carried its best wishes and included a QR code, allowing VIP clients to explore more of Floward’s offerings.

Floward’s dedication to quality, creativity, and exceptional customer service continues to be at the forefront of its ethos. The company looks forward to creating more memorable moments and exquisite experiences in the world of e-commerce and gifting.

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