RUNWAY & PRESENTATION TERMS & CONDITIONS

APPLICATION DEADLINE:

DUBAI FASHION WEEK AW25/26:

7 to 11 February 2025

The application’s deadline is 15 November 2024.

COLLECTION

The collection should be a first reveal and not seen previously at another event.

Runway showcase should include not less than 25 looks

Presentation showcase should include not less than 8 looks

Any look spotted as a duplicate or similar to another designer’s creation would result in dismissing the Maison from the official calendar. 

APPLICATION RULES

1. Having Women’s Ready-to-Wear or Couture collection or Men’s Wear Ready-Couture collection.
2. Your collection is new and has yet to be seen at other events.
3. Be established in the fashion industry for more than three years.
4. Be able to produce a line sheet and lookbook 20 days before the show.
5. If designers wish to sell their collection on a See-Now: Buy-Now basis, they should have the collection in stock or be able to produce the order in less than two weeks.
6. If your business has been established for less than a minimum of 3 years, you can contact the Arab Fashion Council for support at designers@arabfashioncouncil.com

APPLICATION PROCESS

PHASE I – APPLICATION PROCESS

Click on the button below to fill out the online application

Please note that an incomplete application will not be considered, please fill in all the fields. The application should take 15-30 minutes.

If, for any reason, the online application is not working, then please email us to designers@arabfashioncouncil.com

PHASE II – COMMITTEE JUDGEMENT

Once we receive the application, our jury will process the candidature and notify the designer if they have been shortlisted.

During this phase, the designers might be asked to support their application with additional information and references and send a few samples to the Arab Fashion Council’s office.

FINAL III – APPROVAL

Once the applicant has passed phase two, the brand is qualified to be on the Calendar of Dubai Fashion Week.

The applicant in this phase will be asked to share more details on the new collection and the jury might organize a control visit to the Atelier of the applicant.

After receiving all the required information, we will notify you of the approval result to showcase their collection during Dubai Fashion Week. 

In this phase, the Arab Fashion Council will work with the designer on the package, calendar, locations, and guidelines. In addition, the designer can request the buyers’ relation team’s support in producing the proper line sheet and lookbook. 

The designer will then receive an agreement to be signed and sent back by email with the payment receipt.

BUDGET – UNDERSTANDING THE COSTS

Please note that organizing and producing a fashion show is an expensive operation and requires the participant to be able to fund their participation with a minimum fee starting from 10,000 US Dollars for a calendar listing up to 25,000$ to 150,000$ for a physical show with a prime slot. Or up to 250,000 USD for booking the venue for the entire day. 

Upon request, the designer has the right to divide the payment into two installments or request a loan from the Arab Fashion Council to finance their show. 

By applying to participate in Dubai Fashion Week, you acknowledge that you have read all the terms and conditions and that you are aware of the cost, terms, and conditions.

— DISCLAIMER –

Dubai Fashion Week will not be responsible at any point for the sales or dedicated PR of the Maisons.