Founded in the UAE in 2009 by sisters Fatima and Latifa Al Shammari, Velvety Couture emerged from a shared ambition to leave a lasting mark on the world of fashion. The brand seamlessly blends authenticity with modernity, creating designs that celebrate heritage while embracing contemporary elegance.

Over the years, Velvety Couture has flourished, establishing its own production house and opening flagship branches in Dubai and Abu Dhabi. Its collections have also graced the racks of luxurious multi-designer stores, further solidifying its presence in the fashion industry.

At the heart of Velvety Couture lies storytelling. Every collection is designed to tell a unique story, with each piece embodying a distinct theme and crafted to enhance the elegance of the wearer. Velvety Couture is more than just a brand—it is a celebration of timeless sophistication and artistic expression

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