Choice revolves around highly fashionable and luxurious clothing that depicts the fusion of middle eastern fashion with a western touch that reflects delicacy, femininity, sophistication, and modernity. 

Choice celebrates its 25th anniversary, marking a quarter-century of achievements, growth, and success. 

The strongest fashion brand that designs for the GCC lifestyle.  

Extended on the 6 countries and operated on e-commerce internationally. 

It pursues high-end individuals that appreciate fashion and elegant. 

 Choice is created by the brand’s highly talented and experienced in-house Parisian designers, who use only the best silks & mousse line fabrics with beautiful hand-crafted embroidery, infusing a luxurious harmony to the collection just as every lady has an individual style and personality, choice collections offer an eclectic mix of coordinated styles which are adaptable to all fashion inspired tastes 

and also display as versatile selection suitable for a variety of occasions.  

Steady growth over the years has turned Choice into a consolidated brand and a major fashion reference in the middle east. 


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Kuwait | UAE | KSA | Qatar | Bahrain | Oman