VIVA VOX is all about the power of contradictions and surprises: the result is sensual as it is intellectual. Avant-garde, often provocative, never obvious, VIVA VOX is characterized by a very strong identity. Established in 1997, evoluted along the years, VIVA VOX is one of very few Russian brands of flawless reputation. Oleg Ovsiyov, the Creative Director of VIVA VOX and an alumnae of Ecole de Couture van Rijn (Netherlands), worked for various international fashion companies before joining VIVA VOX as a Creative Director in 2005. Shortly after the appointment he presented the new product line of prêt-a-porter de luxe. Oleg Ovsiyov’s collections are famous for designer prints and unrivalled combinations of fur and leather used not just for outwear but also for dresses, skirts and tops.
VIVA VOX - rtw SS24
The designer, known for their distinctive prints and unparalleled expertise in blending fur and leather seamlessly into both outerwear and fashion ensembles, unveiled a captivating array of looks from the “The Heroine” collection. Drawing inspiration from the narrative of a rock star’s girlfriend, a character known for her glamorous lifestyle and artful escapes from the paparazzi, these looks masterfully narrated the story while offering an intriguing fusion of style. Black dominated the stage once more, with oversized plaid fabric ensembles that included blazers and shorts, long coats, black velvet and leather suits accessorised with dark shades, and asymmetric shirts paired with maxi skirts. The collection also shimmered with metallic olive green, black, copper, and silver. A soft, yet bold palette of lilac and teal made an appearance, enhancing the femininity of the models with airy fabrics, ombre black sparkling long-sleeved silhouette dresses, and flattering deep neck cuts, creating a harmonious blend of chic and intrigue.