FIFTY MADE

FIFTY MADE - RTW SS23

With an underground vibe and under the strobing lights of a dark parking lot, The Giving Moment unfurled its FIFTYMADE© line. The sustainable athleisure wear debut demonstrated that streetwear can be ethical and edgy at the same time, amping up the close of the fifth day here with an Italy-designed exclusive range that borrowed from American basketball and varsity sports cultures. The lineup flowed into the night with an urban club vibe, culminating in sporty accessories including boxy totes, shiny hijabs for women and a sneak preview of the brand’s first-ever footwear collection — the Middle East’s first slides with bio-based sugarcane.