Dubai, United Arab Emirates, 20 November 2025: The Italian luxury house, Alberta Ferretti, will headline as guest designer at the Autumn/Winter (AW) 2026/27 edition of Dubai Fashion Week (DFW) in February 2026. DFW, co-founded by Dubai Design District (d3), the global creative ecosystem by TECOM Group PJSC, and the Arab Fashion Council (AFC), announcesthat the globally celebrated Italian designer will unveil its Autumn/Winter 2026 collection in Dubai on 1 February 2026, marking the house’s first full-scale show in the Middle East.
A symbol of refined femininity and timeless elegance, the Alberta Ferretti brand is globally admired for its poetic silhouettes, fluid tailoring, lightness, and masterful craftsmanship that define Italian fashion. The brand’s participation as opening designer in DFW reinforces Dubai’s growing stature as one of the world’s five key fashion capitals, strengthening the creative synergies between Europe and the Middle East.
“With each edition of Dubai Fashion Week, we reaffirm its position as a global and innovative platform for creativity and cultural exchange, and we are committed to continually expanding our horizons as a key event on the international fashion calendar,” said Khadija Al Bastaki, Senior Vice President of Dubai Design District (d3), part of TECOM Group. “Welcoming, the Alberta Ferretti brand and its Creative Director Lorenzo Serafini, whose design legacy embodies grace, sophistication and craftsmanship, is an honour for DFW and reaffirms the confidence that both prestigious international maisons and emerging talents place in Dubai as a leading global hub for fashion and creative excellence.”
Mohammed Aqra, Chief Strategy Officer of the Arab Fashion Council, said: “ Welcoming Alberta Ferretti as our Guest Brand reflects the growing strength of Dubai Fashion Week. This collaboration reinforces our belief that Dubai is not just part of the global fashion conversation, it is helping lead it. Together, we continue to connect the region with the world’s most influential fashion voices.”
Lorenzo Serafini, Creative Director of Alberta Ferretti, said: “I am delighted to bring the Alberta Ferretti world to Dubai. The city’s energy, its cosmopolitan audience, and its commitment to design excellence make it a natural setting for our debuting show in the region. This collection, that will be unveiled at Dubai Fashion Week, reflects the refined craftsmanship and emotional sensibility that define my personal vision of the brand.”
Massimo Ferretti, Executive Chairman of Alberta Ferretti’s parent company Aeffe Group, added: “Dubai represents an extraordinary crossroads of cultures, creativity, and global business. Presenting the new Alberta Ferretti collection within Dubai Fashion Week is a strategic opportunity that reflects our commitment to expanding the international presence of the brand. We are proud to open this season and to contribute to a platform that continues to shape the future of fashion worldwide.”
The AW26/27 edition of DFW will take place at its home d3 from 1 to 6 February 2026. It will bring together homegrown talents, regional names, leading international houses, and industry innovators, further cementing Dubai’s position as a global meeting point for creativity, commerce, and culture. Designers and labels from across the Middle East, Europe, Asia, and the Americas will headline.
As the official fashion week of Dubai, DFW continues to shape the global industry calendar, presenting ahead of New York Fashion Week. DFW shines a light on homegrown and regional talents while also connecting international brands with the region’s influential market.
