Armed with an A. A. in Advertising Design and a B. A. in Fine Arts, along with fluency in English and Arabic, Zeina Ladki began her journey into the field of fashion in 1993. Since then, she’s earned a reputation for being a dedicated professional, with a track record of achievements in retail management, buying and creative concepts, including playing a major role towards launching several renowned fashions houses – to name a few, Bloomingdale’s in Dubai and Kuwait, ZARA in the Middle East and Harvey Nichols in Dubai. Zeina Ladki is the founder of FLTRD concept store in Dubai.