Ranked among the top five fashion weeks worldwide, Dubai Fashion Week is co-founded by Dubai Design District (d3) and the Arab Fashion Council (AFC). The event continues to strengthen Dubai’s position as a global hub for creativity, innovation, and sustainability, values that resonate strongly with SOUEAST’s own vision.

SOUEAST has established itself as a lifestyle-driven urban mobility brand, guided by its refreshed 2024 brand philosophy: Ease Your Life. With sustainability and eco-conscious design at its core, SOUEAST reflects the values of the next generation of global citizens. This year, the brand has expanded across the UAE, Saudi Arabia, Qatar, and Kuwait, winning the attention of young urban drivers through trend-forward campaigns at some of the region’s most iconic destinations.

Through this partnership, SOUEAST is set to collaborate with renowned designer Michael Cinco and creative talents to blur the lines between high fashion and automotive innovation, presenting fresh experiences that celebrate both mobility and style. The partnership underscores Dubai Fashion Week’s role as a platform where industries intersect, and cultural boundaries are redefined.

As the official automotive partner for both Spring/Summer and Fall/Winter 2026, SOUEAST’s presence will extend beyond the runway, engaging with global audiences throughout the year. The brand’s debut at Dubai Fashion Week marks the beginning of a dynamic collaboration—one that reflects Dubai’s forward-thinking spirit and SOUEAST’s ambition to redefine urban mobility with elegance, sustainability, and global appeal.