Ranked among the top five fashion weeks worldwide, Dubai Fashion Week is co-founded by Dubai Design District (d3) and the Arab Fashion Council (AFC). The event continues to strengthen Dubai’s position as a global hub for creativity, innovation, and sustainability, values that resonate strongly with SOUEAST’s vision.

SOUEAST has established itself as a lifestyle-driven urban mobility brand, guided by its brand philosophy: Ease Your Life. With sustainability and eco-conscious design at its core, SOUEAST reflects the values of the next generation of global citizens. The brand has now successfully entered more than 60 countries and regions across the Middle East, Central Asia, Latin America, and Africa, winning the attention of young urban drivers through trend-forward campaigns at some of the region’s most iconic destinations.

The collaboration between Dubai Fashion Week and SOUEAST breaks the traditional boundaries between the fashion and automotive industries, redefining for global audiences the relationship between cutting-edge fashion and mobility. By seamlessly integrating the innovative spirit and trend-setting vision of haute couture with the automotive commitment to functionality, sustainability, and refined elegance, the two parties jointly unveil a new frontier and diverse possibilities for modern fashion worldwide.

As the official automotive partner for both Spring/Summer and Fall/Winter 2026, SOUEAST’s presence will extend beyond the runway, engaging with global audiences throughout the year. The brand’s debut at Dubai Fashion Week marks the beginning of a dynamic collaboration — one that reflects Dubai’s forward-thinking spirit and SOUEAST’s ambition to redefine urban mobility with elegance, sustainability, and global appeal.