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Dyson returns as the official technology partner of Dubai Fashion Week AW 26/27 edition.
Dyson’s expert styling team, led by local styling ambassador Sebastian Iskander, will be styling all models backstage across all runway shows, creating high-fashion hair looks using Dyson’s pioneering haircare technology, with the Dyson Supersonic r™ hair dryer being center stage. The Supersonic r, created for stylists and the runway, is Dyson’s most powerful, yet lightest and most precise hair dryer to date. 30% smaller, 20% lighter, and more maneuverable than the original Supersonic hair dryer, it delivers fast drying, smoother and shinier results.
Other award-winning technologies being used backstage include the Dyson Corrale™ cordless straightener, Dyson Supersonic Nural™ and Dyson Chitosan formulations range, including pre and post styling serums and multipurpose spray. With a focus on protecting hair health while delivering runway-ready styles, Dyson continues to set new standards in professional styling.
Fashion Weeks are pivotal moments in the Dyson Beauty calendar, offering a global stage to inspire styling creativity and bringing artistic visions to life. Merging Dyson Beauty’s powerful performance, advanced technology and styling possibilities with trend-defining Dubai Fashion Week, offering a glimpse into upcoming styles of the season.
From collaborating with designer Issey Miyake on the runway collection “The Wind”, at Paris Fashion Week in 2007, to debuting the Dyson Supersonic r™ hair dryer to professionals backstage at New York Fashion Week in 2024 and unveiling the consumer edition in partnership with stylist Gary Gill at Paris Fashion Week in 2025, Dyson Beauty products have become a backstage essential at Fashion Weeks worldwide.
Visit dyson.ae to learn more about the innovative technologies for your hair and your home.