CLASSIFICATION: CONFIDENTIAL
This document and the information in this presentation are provided in confidence for the sole purpose of exploring business opportunities between the disclosing party and the receiving party concerning DUBAI FASHION WEEK and may not be disclosed to any third party or used for any other purpose without the express written permission of the ARAB FASHION COUNCIL.
CONTENT
DUBAI FASHION WEEK (DFW)
New York (NYFW)
London (LFW)
Milan (MFW)
Paris (PFW)
The official Dubai Fashion Week (DFW) is announced on the 7th of February 23 as the only official fashion week of Dubai and one of the world’s 5 most important fashion events alongside New York (NYFW), London (LFW), Milan (MFW) & Paris (PFW). Click here to read the Dubai Media Office press release.
THE
ARAB
FASHION
COUNCIL
The largest fashion institution that represents the 22 countries of the Arab World with the vision to grow the sustainable creative economy.
SUCCESS TIMELINE
10 YEARS OF SUCCESS
AND ACHIEVEMENTS
THE ONLY OFFICIAL GOVERNMENT BACKED FASHION WEEK IN DUBAI
As result of 10 years and 28 editions of success, Arab Fashion Week became DUBAI FASHION WEEK.
1ST
First Fashion Week globally to kick-off the international calendar.
5TH
On the official global calendar, one of the top 5 fashion weeks.
28th
28 Editions hosted till today in Dubai
RESILIENCE
The only fashion week in the region that has continued during Covid19
587M+ AED
Contributed over 587 Million AED to the UAE Economy
5 BILLION +
Over 5 Billion media impressions
THE GLOBAL ARAB DESIGNER COLLAB WITH BARBIE
Barbie x Jean Louis Sabaji collaboration on global capsule collection.
GLOBAL COLLABORATION
JEAN LOUIS SABAJI x BARBIE
The Arab Fashion Council pioneered a global collaboration between Barbie and Lebanese couturier Jean-Louis Sabaji, the first Arab in history to work with the global icon. The Capsule collection was showcased during the Dubai fashion Week Women where we celebrated Dubai Fashion Week’s (Previously known as Arab Fashion Week) success as the region’s #1 creative platform, propelling its designers onto a global stage and before international brands, buyers, and worldwide media.
ZAID FAROUKI X BIC
Following the successful collaboration between BIC and renowned brands such as Maison Margiela, Dolce & Gabbana, Moschino… etc, The Jordanian Dubai-based designer Zaid Farouki has presented his Fall-Winter 2021/22 capsule collection in collaboration with BIC, showcasing a collection on Human Expression. Supported by the Arab Fashion Council, Zaid Farouki has become the first regional designer to collaborate with BIC .
GO DADDY X REGIONAL CREATIVE ENTREPRENEURS
GoDaddy has partnered with the Arab Fashion Council and designers, creatives, and entrepreneurs in the UAE and MENA region to help them digitize their businesses. This partnership came as part of GoDaddy’s mission to empower entrepreneurs and small businesses with the tools and help they need to go online. Three top featured creative entrepreneurs are Yara Bin Shakar, FLTRD, and Mohamad Seif.
PINK MASERATI
BARBIE COLLAB
In celebration of naming “Barbie” the Fashion Icon for 2021, Arab Fashion Council and Maserati collaborated on an exclusive fleet of Pink Maserati in Barbie’s Pink Pantone.
NETFLIX
CREATIVE ARAB DESIGNERS
At the Dubai Premiere of Emily in Paris Season 3 and n collaboration with the Arab Fashion Council, Netflix will spotlight designers from the Arab World. Renowned designers Amato, Hussein Bazaza, Lili Blanc, Zaid Farouki, and Marmar Halim each showcased a design from their collections, curating a look inspired by Emily with a Dubai twist. Some of the most influential and well-dressed personalities in Dubai will wear each look down the pink runway, including Ingy Kiwan, Ameni Esseibi, and Nadine Kanso.
At DFW Persil is excited to partner with Zeynab El-Helw, a visionary in the fashion world. With her sustainable brand ‘Reborn,’ Zeynab embodies a deep commitment to ethical fashion and innovation. During the show, Persil will demonstrate the power of its new formula, which transforms fabrics, making them look as stunning as the day they were first worn. Proper fabric care is the foundation of any stylish wardrobe; it not only preserves the aesthetic allure of garments but also prolongs their lifespan, allowing them to be worn for years. Persil fully embraces the concept of renewing and preserving what you already own, advocating for a more sustainable approach to fashion.
THE
INTERNATIONAL
CALENDAR
DFW aligns its schedule with the international fashion calendar, synchronizing with the likes of New York, London, Milan, and Paris Fashion Weeks. The dates for the upcoming three years are predetermined by the international calendar.
BRANDS
THAT SHOWCASED AT
DUBAI FASHION WEEK
(Previously known as Arab Fashion Week)
Antonio Marras
Blumarine
Carolina Herrera
Iris van Herpen
Jean Paul Gaultier
Marchesa
Moschino
Roberto Cavalli
Manish Malhotra
The Dubai Fashion Week’s calendar featured some of the fashion industry’s most renowned names that chose DFW as their platform in the region.
To name a few: Antonio Marras, Blumarine, Carolina Herrera, Iris van Herpen, Jean Paul Gaultier, Marchesa, Moschino, Roberto Cavalli and Manish Malhotra.
NORTH AMERICA
Ssense
The Webster
Atelier New York
Bergdorf Goodman
Neiman Marcus
Macy’s
MIDDLE EAST
Harvey Nichols Doha
Harvey Nichols Riyadh
Harvey Nichols Kuwait
Harvey Nichols Istanbul
Harvey Nichols Dubai
Bloomingdales Dubai
Bloomingdales Kuwait
Boutique 7
Galeries Lafayette Dubai
Galeries Lafayette Doha
Galeries Lafayette Istanbul
Number 4 Kuwait
Aiishti
Tryano
Saks Fifth Avenue
Bloomingdales
Rubaiyat
Al Ostoura
THAT
American Rag
EUROPE
Galeries Lafayette Paris
Printemps
L’Eclaireur
Gaudenzi
Tessabit
Coltorti
10 Corso Como
Luisa Via Roma
VOO
Sotto
UK
Harrods
Selfridges
Browns
ASIA
Lane Crawford
Galeries Lafayette Beijing
Club 21
Surrender
D-mop
United Arrows
Sugar
Antonioli
Spinnaker
Julian
Tessabit
Coltorti
AUSTRALIA
David Jones
Myer
The Iconic
Incu
ONLINE
OUNASS.com
Netaporter.com
YOOX.com
Farfetch.com
Modaoperandi.com
Luisaviaroma.com
Matchesfashion.com
BUYERS
NETWORK
Connecting designers with global buyers, the Buyers Network offers a premier platform for industry leaders to discover cutting-edge talent and exclusive collections. This initiative fosters direct access to top retailers, opening doors for designers to expand into new markets and establish international presence.
THREADS TALK
AND THE ROUND TABLE
The Instagram & Threads Fashion Masterclass
An exclusive opportunity to learn directly from Instagram’s partnership team on how to harness the power of Instagram and Threads to elevate your digital presence.
On September 3rd, 2025, during Dubai Fashion Week®, Meta and the Arab Fashion Council hosted the 4th edition of Threads Talks. This gathering united leading voices in fashion—industry decision-makers, innovators, and creators—sparking powerful conversations around the sector’s challenges, opportunities, and future potential.
MEDIA
COVERAGE
Vogue
Grazia
Elle
Harper’s Bazaar
L’Officiel
Madame Figaro
Marie Claire
GQ
BOF
WWD
Supported by prestigious publications such as Vogue, Grazia, Elle, Harper’s Bazaar, L’Officiel, Madame Figaro, Marie Claire, GQ, BOF…
Click here to view the detailed media coverage for DFW AW 25/26, held last February 2025.
THE REGIONAL MEDIA
& AUTHORITATIVE VOICES
WHO ATTENDED
FEBRUARY EDITION 2025
Supported by prestigious publications such as Vogue, Vogue Business, Vanity Fair, Grazia, Elle, Harper’s Bazaar, L’Officiel, Madame Figaro, Marie Claire, GQ, …
SOCIAL MEDIA
REACH
Thanks to the
strategic partnership
with META
The DFW social media is a media powerhouse that reached over 144 million people in 6 days (per edition) only.
SUPERMODELS ON THE RUNWAY
Supermodel Naomi Campbell, walking for Rizman Ruzaini SS24.
Supermodel Adriana Lima and Top Model Valery Kaufman, walking for Manish Malhotra FW25-26.
CELEBRITIES & KOLs
DFW is the most glamorous industry event in the region, drawing a distinguished crowd of international and local celebrities, royalty, public figures, and a discerning audience with a deep appreciation for art, fashion, and design.
From start to end:
CARDI B 164 million followers
ADRIANA LIMA over 19 million followers
KARAN JOHAR 17.9 million followers
BALQEES FATHI 16 million followers
MAYA DIAB 15.9 million followers
CYRINE ABDELNOUR 13.8 million followers
SARA SAMPAIO 8.5 million followers
MAYSSA MAGHREBI 5.2 million followers
KNOW OUR
AUDIENCE
Thanks to the
strategic partnership
with META
In addition to tier 1 local and international celebrities, the Dubai Fashion Week (Previously known as Arab Fashion Week) attracts a growing local, regional and international audience of educated, affluent creative professionals and passionate early adopters. The majority of our audience are vital players in fashion, private equity & investment, design, technology, retail, and media. DFW hosts over 30,000 guests annually with social media reaches over 144 Million users on META platforms alone.
PROUD
PARTNERS
MULTINATIONAL
STAKEHOLDERS
As a non-profit platform, the support of our Official Partners, Suppliers, and Supporters is what keeps up the Dubai Fashion Week’s significance for the Arab fashion industry, just as giving a worldwide stage to its Partners. The venture from their commonly advantageous organizations goes straightforwardly into supporting our creative network and helping keep our talent at the forefront of the fashion scene. We thank all our partners and supporters for contributing to the success of the Dubai Fashion Week and advancing the Arab fashion industry on a global stage.
WHAT WE OFFER
BASIC SHOW PACKAGE
INCLUDES
– Feature on the official Dubai Fashion Week calendar
– Venue access at Dubai Design District (d3)
– 15 international models, up to 30 looks
– Backstage management team & show director
– Professional Hair & Makeup services
– Lighting, sound system, and video wall
– Invite list & guest management support
– Mentions in official press release
– Feature on the DFW website
– Videography
– Photography by the Launchmetrics team (Milan & Paris)
OPENING AND CLOSING SHOWS
Reserved for headline moments of Dubai Fashion Week, Opening and Closing slots are offered under special premium packages with distinct pricing, reflecting their elevated visibility, prestige, and enhanced media exposure.
FULL EXCLUSIVE DAY
This package carries a separate premium fee due to its exclusivity and added exposure.
Feature on the official calendar / Venue / 40 international models/ 60 Looks / Backstage management / Show director / Hair and Makeup / Light, Sound System and Video Wall / Invite list / Guest Management / Mention in Press Release / Feature on DFW website / Videography / Photography by Launchmetrics team from Milan and Paris/ Backstage Images/ Backstage Video/ Professional Live Streaming on the brand’s instagram and on Dubai Fashion Week Instagram/ Media & Influencers Dinner
*Booking a full day grants the designer the opportunity to fully customize the venue and have exclusive access for 12 hours. This allows ample time for setup, design adjustments, and the event itself. However, any production costs will be the responsibility of the designer, as the organizers are not liable for these expenses. To assist with the process, the organizers can recommend reputable production companies to help facilitate the designer’s vision.
* When booking a full day, designers will have the unique opportunity to feature their collection on RE-SEE for the audience. Whether having one-of-a-kind pieces or historical artifacts, or the same collection that they will be showcasing. RE-SEE will be showcased on the same day as your show. It’s a great way to share your passion with others and gain extra exposure to your work.
PRESENTATION
Presentation formats are premium packages with a separate fee
Secure a coveted spot on the official Dubai Fashion Week (DFW) calendar and enjoy dynamic support across our social media platforms, a feature in our newsletter, and a special mention on the DFW website. You will also have access to a space in Dubai Design District (d3) for 8 hours, allowing you to present your collection throughout the day, giving visitors the opportunity to experience your work at their convenience. Please note that production elements, models, and guest list management are not included. However, you will receive professional videography (a 2-minute event recap) and photography services provided by the renowned Launchmetrics team from Milan and Paris. Any additional customization for your presentation will be managed by the designer, though we are happy to recommend production companies to assist.
For those looking to elevate their showcase further, we offer a premium presentation package. For an additional fee, you can secure a full-scale production in the main venue. This package includes access to a prestigious venue within d3, a curated selection of 8 models, guest list management, standard podiums, professional lighting and sound systems, a backstage team, a show director, as well as hair and makeup services.
ADD-ONS
Each of the following is available at an additional fee per item:
– Extra models provided by the organization (per model), the model will be provided during the fittings and the day of your show, this includes the fee for the permits.
-Designers who provide their models will have to pay an additional permit fee per model.
-Live streaming on the brand’s instagram if using our main videographers.
-Live streaming from the DFW account.
-Having access to the Presidential Room Backstage which includes suite and refreshments.
-The backstage photographer and videographer (1-Min Recap)
-The requirement of backstage photography.
-Each Additional Look will require hiring an additional model
HAVE YOU SUBMITTED YOUR APPLICATION?
APPLICATION
PACKAGES
