Born and raised in India, Pallavi Puri was drawn to fashion from the start. Trained at the National Institute of Fashion Technology (NIFT), Puri then sharpened her eye at L’affaire in New Delhi from 1998. By 2007 she was ready to build her own world: a bespoke label, a workshop and an exclusive store in Delhi’s Defence Colony.

In 2021, the brand crossed into the UAE with the Emirati line, launched for Ramadan and built on a daring pairing of cultures. The Middle East responded. Celebrities, tastemakers and royalty across the region now wear Pallavi Puri. Today she works from her own atelier in Dubai, where clients can see the handmade detail up close.

Pallavi takes traditional dress and gives it an edge, with sharper lines, a bolder stance and modern confidence, while keeping its grace. She believes in the beauty of simplicity and chases perfection in every detail. Each bespoke piece begins as a sketch and ends in the hands of her artisans, and each tells its own story.

Contemporary ideas meet exquisite craftsmanship in her work, and she keeps pushing fabrics, colours and techniques further. Her designs run from daring embellishment to extravagant print, with moods and tones for every kind of personal style. Only the finest fabrics are used, cut into elegant silhouettes and draped with care to feel ethereal, magnetic and unforgettable.

 

Jalabiyas. Kaftans. Abayas. Lehenga cholis. Saris. Bodysuits. Ready-to-wear designed to move from day to night with ease, each piece offering culture, expression, connection and transformation. A pioneer of Arabic, international and Indian fusion wear in the Middle East, Pallavi Puri stands for luxury, opulence and couture of the highest quality.