Valentina Poltronieri (b. 1993) is a designer weaving together culture, wit, and sartorial wisdom. From her earliest ventures into fashion, she’s transformed inspirations—from global travels to artistic encounters—into a distinctive and instantly recognizable style. Her brand emerged from an authentic creative impulse and entrepreneurial clarity, giving voice to an energetic, geometric, and deeply rooted femininity.
Her fashion journey began in high school, with a private Fashion Styling course in Bergamo—where she first discovered her calling. After earning a technical diploma in surveying, she followed her passion to Milan, enrolling in a Bachelor’s in Fashion Design at Istituto Marangoni. She then completed a Master’s in Women’s Patternmaking and Tailoring at Istituto Secoli. Her thesis collection became her international debut—shown at Milano Moda Graduate, in Guangzhou (China), and at the closing event of Milan Fashion Week.
While studying, Valentina blended theory with hands‑on practice. She spent three summers in the backstage of Milan Fashion Week as a dresser, explored luxury retail with Tirelli Shoes in Bergamo, and completed a formative internship at Lanificio REDA in Bologna—where she gained exposure to men’s fashion with the LANIERI brand. Her most pivotal experience came in Vigevano at a family-operated cut-and-sew atelier working for third‑party labels: here she mastered every stage—from pattern to production—and created her first VP prototypes.
In autumn 2018 she formally launched her brand and opened her Partita IVA. Her early collections were bold experiments in identity. In 2020, she marked a turning point with a fully developed collection at Altaroma—earning recognition via runway shows, showrooms, and media coverage.
The VP aesthetic is immediately recognizable: vivid, playful, and full of color. Travel fuels every collection—not just geographical journeys, but cultural, philosophical, and visual explorations. Each capsule pays tribute to a people, a lifestyle, a vision of the world. Original prints, geometric lines, impeccable craftsmanship, and chromatic energy define her consistent and compelling aesthetic.
From the Summer 2025 collection onward, her brand matured organically—evolving into a more refined ready‑to‑wear offering built for confident, structured, and elegant women. This mature stance brings couture values back—to an atelier-crafted wardrobe of thoughtful volumes, tailored finishes, and genuine identity. The creative journey now draws inspiration not only from fashion and culture, but also from architecture and visual art encountered on her travels. This evolution debuted at Milan Fashion Week (Feb 2025), followed by a successful showcase at Fashion Destination Italy in Zagreb, and was celebrated in two editorials highlighting the brand’s refined direction.
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