The Avant Toi brand was founded in order to satisfy the needs of a demanding and ever-changing market. Characterized by a strong relationship between the art world and aesthetic research, the brand is established through the application of the founders’ creative instinct to the medium of yarns and knits. 

Mirko, eclectic artist and creative head of the brand, pioneers the evolution of cashmere through experimentation in manufacturing techniques and materials, combined with the absolute innovation of coloring on garments with action painting techniques, giving the company the internationally recognized role of pioneer of color. Central to this process is the introduction of air-brush coloring that empowers each piece with authenticity and a unique, unrepeatable character. Through infinite combinations of shades and hues, each creation recounts its own story. 

The values of the Avant Toi universe are expressed through the constant exploration of the unknown and the unexpected, perpetually distancing itself from the conventional rules of knitwear manufacturing in order to endow each piece with a sophisticated, one-of-a-kind aspect and an avant-garde spirit. 

Avant Toi captures the true beauty of cashmere and fine Italian knitwear by masterfully transforming each piece into a work of art. In this unique reality, men’s and women’s lines interweave into a new dimension, defined exclusively by the wearer. Destroyed, blended, and spray-painted are only a few of the continuously evolving treatments applied to each garment. Quality and stability are guaranteed by Liapull’s more than 60 years of experience, and the skillful artisans who have dedicated a lifetime to these yarns. 

The Avant Toi universe is represented by women’s, men’s, and accessories collections, and by the Home Collection.   

Italy