APRIL & ALEX
APRIL & ALEX
April & Alex is a London-based womenswear and footwear brand owned by award-winning journalist and creative director Didi Akinyelure. The brand focuses on sustainability, using premium reclaimed fabrics sourced from Italy. April & Alex emphasizes diversity, equality, and fairness and is committed to empowering women with its fashion-forward statement pieces.
London, United Kingdom
APRIL & ALEX - RTW SS25
Their footwear is handcrafted by skilled Italian artisans. Inspired by Didi’s grandmother and mother, who were both involved in fashion, the brand has gained recognition from major publications such as Vogue, Elle, and Harper’s Bazaar. The April & Alex woman is stylish, bold, and edgy.