PIPATCHARA, a new fashion label under The Amu Group Company, was found in 2018 by Pipatchara and her sister – Jiterinee. Both have a strong passion in the world of Arts and Crafts, especially the technique of “Macramé”, an esthetic form of tex-le produced using imotting techniques, which was the primary inspiration for the first collection. Our collections represent an example of integrating traditional and contemporary design. Such patterns require 100% hand-made work.

259/51 Siritavara Praditmanutum Road.
Ladprao Bangkok, Thailand 10230


Pipatchara’s “The Eternal Symphony” collection did not shy away from redefining sustainable luxury. With 30 looks of micro-plastic aesthetics created with advanced 3D laser cut, new exquisite sparkling limitless jewellery, and contemporary weaving signature, this collection managed to display new scopes of modern lifestyle designs. The collection’s signature symbol in blooming flowers and a colour palette of green, black, white, crystal and silver celebrated a harmony of responsible lavishness.

PIPATCHARA - rtw AW23/24

PIPATCHARA’s new collection, “Sensation Spectrum,” delivered a unique combination of sustainability and luxury. The collection was inspired by the sensations of nature experienced during vacations, focusing on light and sound, giving us 30 looks of versatile designs suitable for any lifestyle. The use of Infinitude, an unconditional material, enabled infinite possibilities in terms of colorway and design with a color palette of grey, navy, silver, black, olive green, light purple, white, and light pink. The Infinitude jewelry demonstrated the potential of sustainable materials in the fashion industry, while the contemporary Macrame technique elevated the texture and craftsmanship of the outfits. 

PIPATCHARA - couture AW22/23

Emboldened by Thai wisdom in the form of a contemporary goddess, the Pipatchara woman lit up the runway with her newfound sense of enlightenment and fashion-forward sense.   The Thai brand known for its hand-knotted macramé designs unveiled its “Crystallization No.4” collection, closing d3 in Southeast Asian pageantry. The sister-design act employed sustainable practices and crafted its collection up-cycled materials.  Thai silks were used to convey the joy of the brand’s “from Sunrise to Sunset” concept expressed in an array of wearable art pieces: gowns, jackets, trousers, beach wear, and accessories that lit up the stage with a timeless palette punctuated by olive, taupe, lime, beige, and shocking pink.