KEL By Elena Kondratova - couture aw22/23


It was founded in 2009 in Ukraine, it successfully conquers the whole world and demonstrates a completely new format of evening and wedding fashion. The brand belongs to the luxury class, so it quickly gained recognition among celebrities and those who want to look unique at parties and red carpets.

The Ukrainian brand that prides itself on having revolutionized wedding and evening fashion, comes to Arab Fashion Week in search of new retail markets due to the ongoing war. But the ongoing turmoil at home didn’t stop its designer Elena Kondratova from injecting d3 with a potent dose of sexy via side slits, plunging necklines and modern goth bride details.  Made by Ukrainian seamstresses and tailors, the Kel made a splash at Arab Fashion Week with its intricate accessories – warrior princess face masks fashioned with chains, sequined crowns and veils that conjured the mystery of a bygone era and history’s fabled female icons.