ANOMALOUS x hot wheels - RTW AW23/24
Dubai-based label, Anomalous finally unveiled the long-waited collaboration with Hot Wheels; the # 1 selling toy in the world with over 8 billion Vehicles sold. The iconic capsule collection showcased off-venue around hundreds of guests from the broad fashion industry. Bomber jackets with patchworks, reimagined formal wear, experimental and colourful racing inspired garments mixed with signature Anomalous patterns gave us the best of both worlds and perfectly described where this collection is headed towards.
“I believe that fashion can reflect a state of mind and that is the first road I took when I chose the theme ‘Light Black,’” muses Lebanese designer Rabih Rowell, who moonlights as a director of fashion films and also worked on “So Scandal,” one of the last Jean Paul GAULTIER campaigns. For Spring Summer 2023, the young designer unfurled a collection for men and women around an array of timeless yet edgy pieces – extreme cropped tops with exaggerated sleeves and silky shimmering trousers and dresses fashioned with luxe materials. Speaking to the Gen Z and the millennial generations with his poetic script of rebellious discourse, he continues to resonate individuality of spirit and duality within every piece.
For the first time, prior to the global launch, New Balance collaborated with Anomalous during the Arab Fashion Week Men’s to unveil the 9060 silhouette in the Anomalous Fashion show.
Rabih Rowell, the founder of Anomalous Fashion said, “We are excited to collaborate and exclusively reveal the New Balance 9060 silhouette alongside our timeless pieces of clothing. It takes us back in time to reflect a retro-inspired look and feel, the slightest details are always a game changer and New Balance’s 9060 clearly reflects that momentum that resonates with Anomalous Fashion’s aesthetic in this collection.”
Stuart Henwood, Regional General Manager of New Balance MENA said, “The Arab Fashion Week is doing a great job fusing high fashion with street culture, and we felt landing the launch of the 9060 would really help support our objective around positioning the 9060. It resonates with the premium, edgy, progressive, and futuristic feel that Arab Fashion Week is all about”. He goes on to say “Fashion is a passion point for our target consumer, and we aim to intersect that passion point now and in the near future and being involved in Arab Fashion week is an important aspect of the journey.”