Launched in 2008 in Beirut, MOK by Moe Khadra. The line of MOK shares the iconic vision and design aesthetic of its founder, Moe Khadra, fused with a contemporary, forward-looking nomad spirit.

The signature MOK aesthetic combines Japanese classics with a nomad-chic attitude and tailored silhouettes. Its portfolio since 2008 of aspirational collections included ready-to-wear for women and eventually a revolutionary jewelry line for men addressing the notions and philosophies of the Sofie “HUWA” HIM. HUWA found homes globally at prestigious department stores like Harvey Nichols.

Driven by the search and preservation of identity, MOK’s immersive retail collections continuously offered a storytelling experience and a vivid statement about the quest for a nostalgic oriental man.