Born and raised in India, Pallavi’s innate love for fashion led her to study at the National Institute of Fashion Technology (NIFT) and in 1998 she continued her journey at L’affaire in New Delhi. In 2007, after years of experience, Pallavi launched her own bespoke label, workshop and an exclusive store in Defence Colony in New Delhi. Over the years, Pallavi has continued to grow her brand and establish herself within fashion circles in India. In 2021 the brand expanded to the UAE, introducing the Emirati line to coincide with Ramadan, offering styles that are a harmonious blend of contrasting cultural elements. The brand has since established itself strongly across the region, garnering attention from prominent figures, celebrities and royalty across the Middle East. Now based in Dubai, where Pallavi has her very own atelier, clients can experience the essence of the brand firsthand and explore the intricacies of her handmade pieces up close.
Pallavi Puri reinvents the archetypal image of traditional clothing to include bolder, more assertive, modern elements while remaining gracefully rooted in tradition. She believes in the beauty of simplicity yet seeks perfection through every detail. From the initial spark of creativity that is captured in the form of sketches to the final handcrafting process, each bespoke piece tells a unique story. Juxtaposing contemporary ideas with exquisite traditional craftsmanship, Pallavi constantly innovates through fabrics, colors, and detailed technique, making each creation come alive in her own unique way. From bold embellishments to extravagant prints, her designs offer a spectacular convergence of moods and tonalities, catering to diverse personal styles. With a commitment to providing excellent quality, Pallavi uses the finest fabrics that are tailored to create elegant silhouettes and carefully draped pieces that exude an ethereal and captivating essence.
A diverse range of ready-to-wear ensembles including jalabiyas, kaftans, abayas, lehenga cholis, saris and bodysuits are suitable for various occasions that can be seamlessly styled from day to night. Each piece is designed to be a simultaneous experience of culture, expression, connection, and transformation. Pallavi Puri has remained adaptable and relevant in an ever-evolving fashion industry by offering a wide variety of styles of bespoke pieces that feature distinctive yet timeless elements. Worn by the likes of Lojain Omran, Farhana Bodi, Jwana Karim, Mim, Madhuri Dixit, Riddhima Kapoor and Radhika Apte, the brand has become synonymous with luxury and opulence. As a pioneering force of Arabic, international and Indian fusion wear in the Middle East, Pallavi Puri reflects the exquisite quality of couture fashion.
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New Delhi, India