Shamma Majjan, the force behind Dubai-based Asjad, brings a powerful new collection to the runway at Dubai Fashion Week. Fluid lines and sculpted forms intertwine, as intricate embroidery and lush fabrics come together in a story of feminine strength.   

Drawing from the wells of heritage, each piece becomes a personal expression, an ode to the woman of substance and self-assuredness. Innovative patternwork and deft tailoring create bold silhouettes that command attention, yet invite intimate appreciation. 

More than a seasonal debut, Asjad’s showcase heralds an evolved Middle Eastern aesthetic, one that moves with purpose, speaks with craft, and lingers in the heart long after the lights go down.   

UAE